Social media rules the day for businesses when it comes to customer engagement. Nowhere else can companies interact with their clients on such a personal and visible level. From your Facebook marketing plan to your Twitter feed, following these key strategies can make your company more appealing to current and […]

Have you ever wondered how people retweet? People who tweet aesthetic content in Twitter get more followers and if you are a fan-following, then you can retweet the post to get their trust and friendship. You might be handling Twitter for business marketing, yet you need the perfect cache rather […]

While it might seem as though it’s still too early, the holiday season is rapidly approaching. If you own a business or you are a marketer, the holiday season can represent a significant portion of your annual sales. By boosting your social media marketing strategy, you can ensure your brand […]

Social media remains a key platform for businesses that want to enhance brand reputation and image. Audiences are discussing more about brands in social media sites. In the event that your business does not actively involve itself in social media marketing, it may not be able to gain control of […]

Social networking sites are simply luring people to reveal a lot of information in order to stay relevant. But at what cost? People are often oblivious to the fact that once a piece of personal information is put online, you can never know for sure who it will go to. […]

We have to accept that there is an online world that is burgeoning every second. Children, teens, adults all are making way to connect themselves with this massive utopia. This platform is mainly being used for connecting and communicating with people at one point of time. It’s easy to pass […]

Instagram is one of the fastest growing social media platforms this year. Many people join this social media every day. Instagram is a photo-sharing social media platform with more than 200 millions of active users. It can be used on both computers and mobile devices. Creating brand awareness for business through […]

Do you use Facebook for marketing? Well, if you do, you would certainly want a better outreach for your Facebook posts. By using a few simple tips that are covered in this article, you can achieve better results for your marketing campaign on Facebook. Create a Road Map for […]

Some readers may be thinking, ‘Social 3.0? What happened to Web 2.0? What’s going on?’ Before we dig deep, let’s clarify a few things. Traditional websites (Web 1.0) simply provide information without fostering engagement. Web 2.0 websites allow for asynchronous engagement: staggered engagement. This is like facebook, where you can […]

Social media has taken over the world by storm. With the Gen Y obsessing over the many aspects that social media brings to us, and it has made its niche in the digital world. And businesses have been leveraging its popularity to their benefit.   Social media has built for […]

As a business writer, you need to be extremely well organized in order to deliver work efficiently. You need people to actually read your work, but for this you need to attract your own audience. It is not enough only to post your articles and stories online, but you should […]

In the current digital age, having an online presence is not just an option but a necessity. But what most people forget to understand is if not used responsibly social media can prove to be a nemesis. The fact of the matter is that the role of social media is not just […]