The new year is about to start, and it comes with all kinds of resolutions. Whether it’s reading more, losing weight, spending time with family, each resolution is important and holds a special place in the heart. But what about the PPC strategies? Why should they be left out […]

Before we talk about how to engage in effective digital marketing, we need to understand what it actually is. So basically, with the constant developments in technology and the growing popularity and utilization of online services, the internet has become a very profitable place to start a business. The aspect […]

Here are four basic tips to help you get started with your email marketing campaign. 1.  Do Your Research One of the biggest traps small business owners fall into with email marketing is jumping in and trying every possible trick they have ever heard of for list building. Not only […]

Mail merge is a feature that enables you to create personalized letters for as many recipients as possible simultaneously using a batch process. It is cumbersome and painful to have to do the same thing repeatedly when you have alternatives. If you are in a managerial position or any situation […]

The on-demand applications have traveled a long way, creating a vigorous movement in the digital world. It has transformed the way business enterprises offer services and ready-to-use product deliveries. The journey that commenced with popular e-commerce sites such as Amazon and eBay has now penetrated into other niches as well. […]

Marketers put in so much effort to earn customer data. But those data that are neatly stored in the database are usually at an alarming rate. Especially in the B2B market with high job turnover, contact data decays as high as 70% per year. It’s not just the people changing […]

The rates of email deliverability can vary widely. The approximate estimate is that some 30% of the messages do not reach their destination. That is a considerable figure, yet the advantage is that if you can improve your delivery rates, you can also improve the response rate of your email […]

In the advent of digital marketing and SEO today, a lot of marketers are already aware of how important content marketing is. However, hard as they try, there are still some that just cannot get it. Many marketers still fail at content marketing. Content marketing might be simple by definition. […]

If you’ve been wondering “What email marketing platform should I use?”, this list can be a good start. It is not a definitive list, but it is more based on our experience and the research done for internal use. When it comes to email marketing tools or platforms, there is […]

Simply put, email marketing is a direct marketing channel through which you keep in touch with an audience and pass it on from the stage of potential customer to current customer with the help of email communication. Why should you care about email marketing? If you are interested in social […]