Branding

Ways to Build a Strong Brand Online
Branding

Ways to Build a Strong Brand Online

New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]

How Social Media Can Make You a Brand
Branding

How Social Media Can Make You a Brand

The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]

5 Jaw-Dropping Examples of Creative Guerrilla Marketing
Branding

5 Jaw-Dropping Examples of Creative Guerrilla Marketing

Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]