Social Media is one of the crucial tools that can take a brand or a business to the next level. As per the report from Statista, there are roughly 3 million users active on social media. It has become an integral part of everyone’s life, where people are aware of brands. Some marketers and businesses are already doing so well by engaging audiences with the type of content people are interested in.
Meanwhile, with the increasing competition in the market, every now and then brands are coming up with something new daily, which somehow amazes the people and other brands in the same niche. However, that can only be achieved with an accurate understanding of the social media marketing strategy. So, it’s important to know the trends that will fuel your marketing strategy.
In today’s article, I will be sharing some of the social media trends for 2020 and beyond to take your businesses way forward in the future.
Social Media Trends for 2020 and Beyond
Ephemeral content is something only available for a short duration and creates a different level of curiosity within people. The best example of ephemeral content is Facebook, Snapchat, and Instagram stories. They are the major platforms in the ephemeral content right now.
It’s become a vital part of the social media marketing strategy that follows two primary goals of one, eliciting an immediate response from the users, and second, it increases user engagement.
Ephemeral content lets your audience connect with the brand on a personal front. Some of its advantages are: it reaches a wider audience, increases content volume, and boosts the loyalty of the brand. Whether you are a business or dedicated social media marketing agency, you must consider it in your strategy.
Selection of Niche Based Social Media Platform
In the social media world, there are many significant platforms that have gained immense popularity. But choosing the best one where your potential audience is hanging out, is quite tough. So, as a marketing strategist, you must find, analyze, and test the best platform for your business.
Your goal 2020 should be to find out which social network is the right fit for your brand and niche.
Video Content will Dominate
Video content isn’t new anymore but what surprises people is how it has become so important on every channel. Being the most crucial content marketing format, videos increase engagement on your digital or social channel.
As per a report by the HubSpot: Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
If video marketing is currently not part of your content marketing strategy then it’s high time you include it. You can leverage the benefits of videos by adding it in your stories or posts to market your brand more effectively.
Local targeting benefits you to reach the right group of people. It focuses on the area where you can find the right customer and boost the conversion rate.
Like local SEO, social media also focuses more on local brands that want more local organic traffic. Today’s brand uses location-based targeting to attract local customers. Their focus is to reach out to people in a specific geographical location.
Social media platforms like Instagram, provide the option to search for posts from nearby or even specific locations. It would be suggested to add the location to every post which further benefits to attract audiences from or near that area.
Besides that, social media promotions (simple boosting) help in the same way. It lets you select a particular area where you want your post to reach. There are many advantages of geolocation if tracked in the best manner.
There are many big brands that take advantage of user-generated content in terms of reaching a wide number of people and making their brand more trustworthy. It adds more credibility to the brand rather than adding branded content.
For instance, many brands organize small contests very often to motivate people to generate content and ask them to tag them in the post, using their branded hashtags. So, this is quite a good marketing strategy that attracts people, letting them engage with the brand with a personal touch.
So, if you haven’t tried the idea of user-generated content yet then it’s time to give it a try.
These were some of the important social media trends that every business should follow. By using these trends, you can educate new people, your existing audience even more, and stay ahead of your competition.