As a business owner, it is highly likely that you probably already know the importance that social media can play in your marketing campaign. In fact, recent studies show that Internet users and spending four times the amount of time socializing on social media as compared to searching on search […]

Social media is constantly evolving and is continuing to play a major role in any small business’s digital media marketing strategy. As Nathan Mendenhall opines, it is vitally important to have “a solid social media strategy [as it] will help you navigate towards business goals through the ever-changing social landscape”. […]

Social Networking sites are the best resource for both small and large business to promote product or services or to reach millions of people. It is considered as a major source to increase the traffic. Everyone uses social networking sites nowadays to connect with friends, family. Whenever something happens in […]

Setting up the right budget for social media can be difficult at the best of times. I find that small businesses struggle especially with a social media budget. This could be because they don’t even know where to start or they think they don’t need to put money into social […]

Digital marketing through different types of social media platform is becoming a popular way to ensure that you can promote your business easily as well as more efficiently over a larger platform. There are many ways in which you can use the social media platforms for getting more traffic to […]

Twitter is one of the most effective ways to grow any online audience. If you’re trying to grow your business both online and offline, then you’ve got to be engaging with the virtual world of Twitter. This goes the same with every other social network out there, but Twitter is […]

According to the various studies in 2017, the world’s population uses about 50 different social networks. Some are considered to be global, while others specialize in specific markets, locations or regions. Facebook is the largest social network. With over 1,870 million active users, it holds an 18% market share, 7% […]

Whether you are running a small business or operating a large establishment, the importance of having a vibrant social media presence is crucial for making profits and gaining popularity. It is not surprising to see businessmen making use of social media tools like Facebook to publicize their products and services. […]

Instagram has well over 600 million active users and its acquisition by Facebook has led to innovations that has rocketed it to becoming one of the leading social media networks on the planet. For businesses, there are plenty of ways of leveraging Instagram to boost sales. Here are some of […]

Everybody knows that, if you want to build a solid social media community for your business, you should be posting about all kinds of things–not just yourself or your products and services. Self-promotion is fine, of course. It’s even expected. It simply shouldn’t be the only thing you do with […]

Facebook has become one of the most popular sources of online advertising. According to a Statista study, Facebook’s global advertising revenue is around 26.89 billion USD from 2009 to 2016. What makes the Facebook advertising so effective is the ability to target specific demographics. This allows businesses to get their message […]

Is your LinkedIn promoting working? Is it accurate to say that you are analyzing what works for your rivals? In this article, you’ll find how to break down your LinkedIn endeavors and discover what’s working for your opposition. Try To Create & Maintain An Audit Spreadsheet The primary target of […]