Marketing

Marketing

What is Direct Marketing? Benefits, Steps and Examples

Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly.  We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]

Marketing

How to Get More Online Reviews for Your Business

Receiving positive reviews is good for the business. When other people see the reviews, they will feel more inclined to purchase what the company offers. However, some people might leave negative reviews. Whether it’s due to product quality or customer service, there’s a reason for them to say something bad […]

Communication

5 ways to Modernize Your Call Center

The importance of modernization can be overlooked, which makes sense. Life in a call center can be quite hectic, so it’s easy to let these issues go unaddressed, but that’s going to be a mistake given enough time. The following are five ways to modernize your call center now. Embrace […]

Branding

7 quick steps: How to Brand Yourself

What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]

Branding

Standing out in Your Next Trade Show

When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]