For a long, brands have been using influencers to market their products. They have reached out to their target by having celebrities endorse their products. However, social media platforms have given a whole new dimension to Influencer Marketing. The present-day influencers are no longer heavyweights with a vast fan following; […]
Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]
Do you want your business to grow rapidly and see your profit margins soar high? If yes, consider launching a corporate newspaper. Contrary to the popular belief, a corporate newspaper doesn’t have its focus on the company’s profits. Instead, it talks about the goals and offerings of the company. This […]
Receiving positive reviews is good for the business. When other people see the reviews, they will feel more inclined to purchase what the company offers. However, some people might leave negative reviews. Whether it’s due to product quality or customer service, there’s a reason for them to say something bad […]
When you start a company, the first thing you want to do is find a name that will make your business stand out. In order to build an effective brand, you need to have a name that will get the attention of your target demographic. With the right name, you […]
The importance of modernization can be overlooked, which makes sense. Life in a call center can be quite hectic, so it’s easy to let these issues go unaddressed, but that’s going to be a mistake given enough time. The following are five ways to modernize your call center now. Embrace […]
What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]
One of the advantages of the IT&C industry is that when you are very good at what you do (programming, project management, software testing, or business analysis), there are high chances that at some point in the future you will be in a position to give a presentation – in […]
When you consider the most vital elements of a business, marketing is towards the top of the list. If people cannot find your business, it’s not going to generate any sales. Similarly, a lack of promotion can cause your company to disappear from public view. Due to its importance, businesses […]
Bowties, dad jokes, and talk about the marvels of science. For many American kids that grew up watching him, these few words conjure up the image of the affable, Bill Nye – The Science Guy. A passion for science and how the world works is encompassed in the uber-nerd, and […]
Early in the lifespan of many small businesses, business owners make the mistake of overlooking one of the most important aspects of marketing: branding. However, thanks to digital media and the advance of social media, branding is more important than ever for businesses big and small. For small businesses, building […]
