Marketing

Branding

7 quick steps: How to Brand Yourself

What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]

Branding

Standing out in Your Next Trade Show

When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]

Branding

How to Make Your Brand Memorable

Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many […]

Marketing

How to Market your CBD Business

CBD or Cannabidiol business has increasingly become popular over the years, and the CBD consumer sales are expected to grow to 1.8 billion dollars by 2022 according to statista.com. If you are in the CBD business or thinking about starting one, these statistics are definitely good news and predict a […]