In 2018, there are many different ways to get your customers’ attention. And if you’re running a brick-and-mortar store, that means that you have lots of ways, both online and off, and to put your business on the map. It’s all about finding creative ways to get interest and understanding […]
In today’s competitive economy, digital marketers are striving hard to do something different to be a standout among the crowd. Visual Content is becoming more powerful than word-based information. It helps to engage more viewers to run successful marketing sites. Therefore, as you seek to establish your presence online, you […]
Did you know that you only have seven seconds to make a good first impression? As human beings, we are very quick to form an initial judgment, which makes it even more critical for your company to present itself well. People are oversaturated with business messages online, on television, and […]
Installing an exhibition stand is one of the efficient ways of getting your company noticed and drawing in new customers. Thus, you have to pick the right contractor to build for you an exhibition stand that will best promote your company, its products, and its services. Your exhibition stand will […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
Advertisement spending has seen an upward curve in the recent years. Technology boom in the recent years can be attributed to it. Organizations now are sure about their target audience adding to precision in positioning their campaigns. The year 2017 saw companies spending more on digital marketing as per Magna. […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
For business owners, creating brand recognition is getting harder with every passing day as a result of the expanding competition in the market. The current financial condition makes it important to create brand awareness for your company to attract more traffic. Business should look for the best advertising strategies to […]
Some hotels seem to have no problem filling up their rooms the whole year without much marketing at all – or so it seems. This is also especially true during summer months for when most people take their vacations. The secret behind products or services that blow up without any […]
Inbound vs Outbound marketing Inbound marketing methods were developed as a response to an overwhelming presence of pushy outbound strategies like direct mail and ubiquitous aggressive advertising. The development of the Internet also helped buyers shield themselves from unwanted marketing messages, allowing them to conduct their own research whenever they […]
Client meetings have enormous potential. It’s your opportunity to make a good impression and build your client relationships, and it’s also your best chance at capturing the specs you need to execute your next project efficiently. How you take notes will impact how you’re able to remember each client meeting, […]