What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]
One of the advantages of the IT&C industry is that when you are very good at what you do (programming, project management, software testing, or business analysis), there are high chances that at some point in the future you will be in a position to give a presentation – in […]
When you consider the most vital elements of a business, marketing is towards the top of the list. If people cannot find your business, it’s not going to generate any sales. Similarly, a lack of promotion can cause your company to disappear from public view. Due to its importance, businesses […]
Bowties, dad jokes, and talk about the marvels of science. For many American kids that grew up watching him, these few words conjure up the image of the affable, Bill Nye – The Science Guy. A passion for science and how the world works is encompassed in the uber-nerd, and […]
Early in the lifespan of many small businesses, business owners make the mistake of overlooking one of the most important aspects of marketing: branding. However, thanks to digital media and the advance of social media, branding is more important than ever for businesses big and small. For small businesses, building […]
Solid vinyl is one of the best things that are used for a number of purposes. It is used for the manufacturing of stickers, flooring, lamination, and much more. As the name suggests, it is a solid form of vinyl that can be customized and altered in many shapes and sizes. […]
Startups tend to channelize their efforts on productivity, resource allocation, strategizing growth and much more. Amidst all these, legal compliance tends to take the backseat. One of the most significant value addition that a startup can leverage is Intellectual Property Rights. IPR is a vast umbrella comprising Trademark, copyrights and […]
Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many […]
Experienced marketers understand that leads are not just random numbers. Leads are potential clients just a few inches from making a purchase, and with quality products and services, can develop a lasting relationship for repeat sales and more sales revenue. However, despite having effective conversion measures, not all leads generate […]
Cosmetic packaging has increasingly come under great scrutiny from almost all consumers. In fact, many potential customers judge your credibility as a manufacturer both by the quality of the product and its packaging. This growing scrutiny has brought the cosmetic boxes in the spotlight. Consequently, it has become critical for […]
CBD or Cannabidiol business has increasingly become popular over the years, and the CBD consumer sales are expected to grow to 1.8 billion dollars by 2022 according to statista.com. If you are in the CBD business or thinking about starting one, these statistics are definitely good news and predict a […]
