If we are embarking on an endeavor to build a new, or breathe life into an old brand, there are many factors to consider. Visuals are just one part of the story. As entrepreneurs, we may know a lot about our business and the industry we are competing in. Still, the […]
New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]
For the past several years, there’s been a trend of rebellion against one of the most historically popular marketing methods in the industry: cold calling. Reading the phrase might give you cause for concern, especially if you’ve tried cold calling in the past to no avail, but the problem doesn’t […]
Marketing sustains worldwide commerce. There cannot be any mistake about it. If a company goes wrong with its marketing strategy, it could totally cease to exist. Businesses view marketing agents as people with a special quality, a hook on the road to success. However, mistakes made here can be costly […]
The material which is used to cover or guard the goods is called packaging. It plays a vital role in your business as it attracts the customers and also helps in bringing giant benefits and profits for the company. So for your profitable business packaging should be attractive as it […]
‘In September 2018, the iconic news magazine was being sold for $190 million to Benioff, one of the four founders of Salesforce, a cloud computing pioneer.’ Source – Forbes With the sale of one of the most venerable magazines in the world, one thing has become clear – print publications […]
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
When it comes to the modern app market, the users are flooded with apps that all do similar things, giving them more options than ever for even the simplest tasks. Most users cope with this glut by downloading several apps, trialing them, and then sticking with the one that works […]
In 2018, there are many different ways to get your customers’ attention. And if you’re running a brick-and-mortar store, that means that you have lots of ways, both online and off, and to put your business on the map. It’s all about finding creative ways to get interest and understanding […]
In today’s competitive economy, digital marketers are striving hard to do something different to be a standout among the crowd. Visual Content is becoming more powerful than word-based information. It helps to engage more viewers to run successful marketing sites. Therefore, as you seek to establish your presence online, you […]
Did you know that you only have seven seconds to make a good first impression? As human beings, we are very quick to form an initial judgment, which makes it even more critical for your company to present itself well. People are oversaturated with business messages online, on television, and […]
Installing an exhibition stand is one of the efficient ways of getting your company noticed and drawing in new customers. Thus, you have to pick the right contractor to build for you an exhibition stand that will best promote your company, its products, and its services. Your exhibition stand will […]