Inbound vs Outbound marketing Inbound marketing methods were developed as a response to an overwhelming presence of pushy outbound strategies like direct mail and ubiquitous aggressive advertising. The development of the Internet also helped buyers shield themselves from unwanted marketing messages, allowing them to conduct their own research whenever they […]
Client meetings have enormous potential. It’s your opportunity to make a good impression and build your client relationships, and it’s also your best chance at capturing the specs you need to execute your next project efficiently. How you take notes will impact how you’re able to remember each client meeting, […]
With the World Wide Web gaining more importance, there came a new prospect for businesses to represent themselves. Companies started investing in websites, letting a customer see their products and information online. Following suit came Search Engine Optimization (SEO) where they moulded their website and its contents to rank better. […]
The average age at the workplace has seen a transformation over the ages. Millennials, now form a large chunk of the workforce and have soon become an important demographic for all to notice. This change has brought about many shifts in employee engagement and interaction strategies. These 20-somethings are now […]
Communication is at the heart of all your business operations. It provides the foundation for teamwork between your employees, establishes the nature of your client relationships, and can make or break your productivity. Despite this, most businesses treat communication as a secondary priority; they leave employees to their own devices […]
The role of donors is huge when it comes to the reputation and growth of churches and charities; a dwindling number of donors could sometimes be the reason for the dwindling reputation of the nonprofit organization. Also, to keep a track of the donors it is recommended that you buy […]
At some time, you will inevitably be tasked with helping an employee deal with the loss of a loved one. It is not easy, but it is important. When an employee loses someone he/she cares about, it is essential for the management or the human resources department to find […]
Recently, lifewire.com released an article explaining websinars are one of the most effective ways to connect with your audience, educate people, confirm sales and make money. Webinars are absolutely everywhere online at the moment but few people know how to plan and execute them really well. Whilst webinars might seem complicated to execute, using […]
It is important to advertise your business. Everyone knows this, it’s obvious. It is 2017 and we are in the prime of the digital age, technology is advancing so quickly that it becomes difficult for some businesses to keep up. However, while keeping up with the latest digital marketing strategies […]
Small businesses are often responsible for innovative practices that quickly spread to larger, more established organisations. Nowhere is this advancement more prevalent than in the world of communication, where the innate agility and flexibility of small businesses allows them to chop, change and experiment with the latest communication types to […]
There is a thing about emails that is mostly attractive – the way they are written and the matter they wish to covey. Emails being one of the most powerful and inexpensive ways to expressing the desire to get in touch with someone, as well as communicating with text, images, […]
Have you been making new donors for your non-profit lately? If yes, then you’ve certainly improved your strategies and the changed strategies are proving to be helpful. But, the question that most of you might just be ignoring is whether or not you have the strategies for donor retention – […]