In this competitive world of social media marketing, you need to know that the success of your brand cannot be measured by the number of followers you have or the number of likes you get on your posts. Instead, the volume of engagement on your social media campaigns is something that can pave the way for your success. But, unfortunately, very few brands actually know how to achieve it. When you know how to attract and engage your audience, your followers are likely to spread the word about your brand.
Keeping your audience engaged in order to drive sales and conversions requires consistent effort. Once you successfully increase your social media engagement, it is likely to lend credibility and respect to your brand. But, if you feel your audience is not engaged enough, it’s high time you learn how to engage your audience in a fun and friendly manner. In this post, we share some easy steps to craft effective social media strategies in order to increase engagement across various social platforms.
Increase the use of wit and humor in your posts
The primary reason why people are on social media is that they consider it to be a source of entertainment. As a brand owner, if you post overly promotional content and always invite people to invest in your products/services, you are less likely to grasp your audience’s attention.
Instead, try keeping your audience engaged by using humor in your social media posts. This way, you are likely to increase your engagement in less time. On top of that, you can consider coming up with witty puns related to your industry. Or you can even post images with honest captions your audience can relate to.
When it comes to humor, Charmin, a toilet paper company, never fails to sprinkle in just a little humor throughout its social presence. Not everything posted by Charmin is laugh-out-loud funny, but it is a great example of infusing some lighthearted fun and humor into their posts. You can see below how they manage to do that.
Reply to your audience’s comments
One of the simplest and forgotten ways to increase your social media engagement is to respond to your audience instantly. When you respond to their queries, they are likely to turn in favor of your brand. If you can manage to reply to comments, your audience will end up commenting on your posts repeatedly. In case, it is difficult for you to respond to every comment, simply ‘liking’ comments will work wonders for your brand, as well.
Incorporate visual content in your posts
At times, the easiest and fastest way to explain something on social media and increase engagement is to incorporate visual content on social media. A study shows images lead to an 85% rate of interaction on Facebook. It would not be wrong to say pictures draw the eye and an effective way to make people interact on your social media platforms. In fact, visual storytelling is powerful enough to help your brand thrive in this world of social media marketing. Sharing images of an array of products is always a win. Additionally, by showcasing new items through visual content, you can make your brand stand out from the crowd.
In order to draw the audience’s attention to your posts, it is important you play with filters and other features. When you share content that resonates with your audience, it is less likely to seem as intrusive marketing.
Consider sharing a surprising statistic
Breaking through the social media noise to get your audience’s attention can be challenging at times. There will be days when your followers are likely to scroll past your posts even if they are not overly promotional in nature. However, when you add statistics and facts in your posts, you end up expanding their knowledge outside of what your brand can offer to them. People are always looking for fun facts and statistics. While some people use social media for the purpose of being entertained, there are many people out there are who are happy to be educated.
You can incorporate any statistics including aspects not only related to your brand but also spark the interest of your audience. Before jumping into posting a lengthy and difficult to understand the given statistic, make sure you try to sum it up in one brief sentence.