We have probably entered into developing websites that gather content from a large number of social media platforms, websites, blogs, etc. In layman’s terms, they are termed as social media aggregators. They have gained recognition among marketers and customers as they offer win-win solutions for both. Brands save themselves from the risk of conducting successful marketing campaigns and the audience can access extensive content in one place. This blog will give you deep insight into this highly valued feature.
What are Social Media Aggregators?
Aggregators are web platforms that fetch relevant content such as articles, blogs, images, videos, and feeds from all the popular social media platforms. Before displaying, the content is curated which means you get to discard the one with the least user engagement. Later, it is made accessible in one place. This is done using hashtags, mentions, and accounts of the brand.
Easily embed social media feeds to your website without much hassle. Aggregators embed widgets on your website in the form of a visual gallery which can be customized as per the requirements.
Benefits of Social Media Feeds
Benefits of embeddings social media feeds on the website
- It helps you monitor all your social media content under the same roof.
- Improves the visual appeal of the website by displaying engaging content.
- Increase the dwelling time of the website visitors. As a result, decreasing the bounce rate.
- Showcase user-generated content which adds up to the brand value and builds trust among the potential customers.
- Social media helps the brand get recognized among the audience beyond their loyal customers.
- It saves you from the efforts of conducting promotional activities which can even turn out to be a failure.
- It lets your audience interact with you which turns their buying decisions in a positive direction.
- Giving your website visitors a good browsing experience, you increase the chances of conversions. A substantial increase in the user base will definitely affect your sales and revenues.
Types of Social Media Feeds
There are various forms of feeds you can create as a result of displaying social media feeds on your website, namely :
1. Events Wall :
Event organisers can display the hashtag posts about the live show on the big screen and website. It is a form of user-generated content that will encourage attendees to share their experiences. The reach of the event is likely to spread through word of mouth.
2. Hashtag Campaign Wall:
A hashtag is the easiest way to share similar types of content and spread the reach of the brand. Your audience is most likely to share their experience with the brand by posting images and videos using your hashtag. This form of feedback will be a review section for the people who are unknown about your products. They will get to know what others believe about the quality of products and services you offer.
3. Social Wall:
You can opt to display the entire feed from your social media brand page into a single social wall on your website. This way, you build a platform so attractive and presentable which increases the dwelling time of your visitors and they need not to hop from one platform to another for your brand’s updates. You can also create a separate feed for each of the social media platforms.
Some of them are mentioned below.
A). Twitter Feed:
By logging in to your Twitter account using a social media aggregator, you can add tweets on your website. This can be done using mentions or a specific hashtag. Twitter being the most popular platform, can increase your brand awareness and give it credibility.
B). Instagram Feed:
Instagram is another most engaging social media platform. You can display feeds and stories from your brand page as a well-curated social wall. Apart from that, you can fetch the content using hashtags as well. All you need to do is seek permission from the users and showcase them as a single stream on your website.
C). Facebook Feed:
In a similar manner, you can create your Facebook feed by fetching content from your business page or by assembling the content using hashtags. You can even collect data mentioning your page.
D). Youtube Feed:
You can even create a visual gallery containing videos from your youtube channel or any other videos you wish to include. This can be done using a channel URL, keyword, playlist or even a location. This gives buoyancy to your website and makes its overall look appealing.
Examples of Social Media Feeds
Social media feed is the easiest way to draw the attention of your visitors. It lets you stand out of your competitors. Apart from a neoteric look, feeds give your brand social proof. The user-generated content helps you humanize your brand. It adds an emotional aspect that binds your audience with you in the long run.
Social wall liberates you from the monotonous website and allows you to recreate it with many designing options. Here are some examples of the social feeds that can be displayed on your website.
1. Social media Feeds:
Showcase a well-curated and beautiful social wall on your website with many designing options. With a few basic steps, you can fetch your entire feed from your social media pages and display them across your website.
2. Social media Mentions:
Along with content from your page, you can assemble the posts with your account mentions. There are alot of loyal customers that wanna show them as a part of your brand. Then why not surprise them by displaying their post that mentions your brand page.
3. Hashtag Feeds:
If you want to assemble your entire user-generated content that customers share as a part of your campaign, then hashtag is the best way to do so. This way your audience will be encouraged to post their experience with your brand.
4. Youtube Videos:
Using a channel URL, playlist, or even a location, you can display videos in a feed. It syncs with your website the moment a video uploads on Youtube.
Social media is no longer restricted to posting pictures and videos with your contacts. Such platforms are majorly being used for branding and promotions because of their diverse user engagement and a high dwelling time. You should definitely involve social media as a part of your marketing campaign and you will witness a larger involvement from your customer’s end.
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