Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As […]
Marketing
Marketing Mindsets That Undermine Your Business
Your mindset makes all the difference in the success of your marketing and your business. A mindset is a belief that, in spite of facts to support or refute its validity, we hold to be true no matter what happens. We all have mindsets, some good, some bad. Mindsets can […]
Small Businesses Get Into The Mobile Marketing Game
More and more small businesses are coming to the same realization that larger organizations have come to-digital marketing works, daresay, even necessary. As more consumer dollars move online and consumers rely on the web as their go-to tool for finding businesses, paying bills, and buying things, small businesses are looking […]
Running a Direct Mail Business
The direct mailing business can be a lucrative business to run, given its relative inexpensiveness and the willingness of clients to pay for advertising. As with any business, there are certain things to consider to maximize your effectiveness, including knowing your market, using time-cutting machines like envelope printers or postage scales […]
Deadly Marketing Sins
I was thinking about some of the mistakes I have made in marketing my business and began to delve into why I made those mistakes so I can avoid making them in the future. I came up with a list of "marketing sins" that can keep your marketing from being […]
Why Today Is a Good Time to Push Your Defence Marketing Strategy
The worldwide defence market, though not always publicly declared, is probably feeling the pinch of cuts the hardest of all government-run and private industries. Governments looking to cut defence spending - including resources, assets and wealth - which for some make up a considerable proportion of their annual spend. What […]
How Eco-Friendly Business Campaigns Help Your Marketing
Many small and big businesses each year will arrange an environmentally friendly campaign where all employees can get involved in an attempt to raise awareness about the damaged environment. The aim of such campaigns is to encourage employees to reduce their own carbon footprint whilst making others aware of the […]
Guidelines for Writing Thank You Letters
Follow up letters are a great marketing tool if used wisely, helping to solidify the business relationship between you and your customers. By writing a handwritten, personalized thank you letter for your customers not only makes them feel important but is also a clear sign that you made an effort […]
Marketing Ideas That Work
A unique and well-executed marketing strategy can have a dramatic impact on a business regardless of their field. Finding that strategy however can be a challenge. Consumers are over-saturated with emails, promotions, sales and other gimmicks at present. The key to shifting consumer attention to your market is showing or […]
Strategies to Grow Your Business
For a business to be competitive in its niche it needs to grow continuously. A rapidly improving and changing market ignores companies that quickly stagnate. It is not a good idea to grow your business without a plan or to grow it fast using the wrong strategies, however. Rather, it […]
Ways to Brand Your Business with Impressive Logos
Creating a logo is not simply about making a design that visually represents a particular business organization and its values, ideas and goals. A good design should be such that leaves a long-lasting impression on the minds of the onlookers. It is this impression that leads to the recognition of […]
Marketing Your Charity Event
Most of us would rather attend a charity event than market one, but promoting your next fundraiser doesn't have to be difficult. By using the proven effective marketing tactics below, you'll be able to accomplish your goals in a memorable way. Find Your Target Audience Before you start marketing your […]
