Sweating bullets in front of a banquet hall at full-capacity, the words of your best man wedding speech are slipping away and all eyes on you. The groom’s little brother is recording you via cellphone, hoping to make funny videos out of this unmitigated speech failure. If only I’d followed […]
Marketing
Strengthen Engagement with Your Brand by Building Relationships
The key to success is a conundrum to which the answer would be the Holy Grail to all businesses. Whilst there may not be a magic formula with a guaranteed success rate just yet, there certainly are steps to get you closer. Lowering your corporate stance to make your brand […]
Can Your Business Benefit From Networking Events?
People are in one of two camps after attending a handful of networking events. They either sing their praises or they regard them as a complete waste of time, but there is more to networking than simply turning up at an event with a pocket full of business cards and […]
Branding Tips for New Businesses
Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]
A Unified Communications Strategy for Local Businesses
The term ‘local business’ is a broad one, encompassing tiny start-ups with a handful employees and much larger companies which are well ingrained in a particular community. However, the need for comprehensive and affordable channels of communication is universal in the modern marketplace. Companies which adapt to changing circumstances and […]
Virtual Office Benefits for The Modern Day Professionals in London
With so much of our office work being done on computers in the modern world it is no surprise that many forward thinking professional employees are opting to work from home via remote connection to an on-site server, email and telephone. For the existing or potential business owner this is […]
Tips for Saving Money at Trade Shows
Whether you are a multi-national who attends dozens of corporate trade shows each year, or a small start-up who might only be able to get into one or two; there are many ways in which you can save yourself money. It is a truth universally acknowledged that in recent years, […]
Video Conferencing Mistakes and How to Avoid Them
Video conferencing has been one of the most utilized means of communication in businesses. The best thing about it is its ability to allow people to connect and interact easily and conveniently anytime, anywhere. Whether it's a conference call done in the privacy of your office or one that is simply […]
Marketing Truths from The Princess Bride
My absolute favorite movie of all time is The Princess Bride (1987). Quotes from this movie are common around our house, and can be used for a variety of situations. They are very handy and funny the majority of the time. If you haven't seen it, I highly recommend you […]
Marketing Tips for your Business Success
Business success depends more on marketing strategies used. This is because there is intense competition in almost every business. The marketing strategies should focus on reaching as many potential clients as possible. The advent of technology has made this quite easy since you can reach millions of clients globally within […]
Strategizing The Branding Activity Of Your Business
Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows […]
When Online Review Responses Go Wrong: How Not To Respond
Now that online review sites like Yelp and CitySearch have been around for a while, your business has likely learned (or hired someone with experience) how to manage and monitor these sites successfully. By now, you know the importance of claiming your business on popular review sites and how responding […]