It can be difficult for fledgling companies to know which trade shows are the best to attend. Whilst it might depend on what market your business capitalises on, there are a few big trade shows that should be on the ‘do not miss' list of any respectable company. In order […]
Marketing
Need to Write a Winning Business Pitch?
The business pitch presents the ultimate communications paradox. On one side the presenter wants to tell the potential client everything they know about their subject. They want to woo them with their technical prowess and ensure that the potential client is in absolutely no doubt about their experience and expertise. On […]
How to Stay on Good Terms With Book Reviewers
Your book is published and it’s the best time of your life. You are following the rules of promotion, you have your platform, and you even have a life growing inside of social networking. What’s left? Book reviews! Yes, the dreaded book reviews. There are quite a few places to […]
How to Choose The Right Communication Method
Methods of communicating are constantly changing. Up until relatively recently you could only really talk to someone in person, by telephone or by writing them a letter. That was about it. You might have faxed someone or sent a courier to speed things up a little. Then came the internet […]
How Logos Help Develop a Brand
Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As […]
Marketing Mindsets That Undermine Your Business
Your mindset makes all the difference in the success of your marketing and your business. A mindset is a belief that, in spite of facts to support or refute its validity, we hold to be true no matter what happens. We all have mindsets, some good, some bad. Mindsets can […]
Small Businesses Get Into The Mobile Marketing Game
More and more small businesses are coming to the same realization that larger organizations have come to-digital marketing works, daresay, even necessary. As more consumer dollars move online and consumers rely on the web as their go-to tool for finding businesses, paying bills, and buying things, small businesses are looking […]
Running a Direct Mail Business
The direct mailing business can be a lucrative business to run, given its relative inexpensiveness and the willingness of clients to pay for advertising. As with any business, there are certain things to consider to maximize your effectiveness, including knowing your market, using time-cutting machines like envelope printers or postage scales […]
Deadly Marketing Sins
I was thinking about some of the mistakes I have made in marketing my business and began to delve into why I made those mistakes so I can avoid making them in the future. I came up with a list of "marketing sins" that can keep your marketing from being […]
Why Today Is a Good Time to Push Your Defence Marketing Strategy
The worldwide defence market, though not always publicly declared, is probably feeling the pinch of cuts the hardest of all government-run and private industries. Governments looking to cut defence spending - including resources, assets and wealth - which for some make up a considerable proportion of their annual spend. What […]
How Eco-Friendly Business Campaigns Help Your Marketing
Many small and big businesses each year will arrange an environmentally friendly campaign where all employees can get involved in an attempt to raise awareness about the damaged environment. The aim of such campaigns is to encourage employees to reduce their own carbon footprint whilst making others aware of the […]
Guidelines for Writing Thank You Letters
Follow up letters are a great marketing tool if used wisely, helping to solidify the business relationship between you and your customers. By writing a handwritten, personalized thank you letter for your customers not only makes them feel important but is also a clear sign that you made an effort […]