Creating a logo is not simply about making a design that visually represents a particular business organization and its values, ideas and goals. A good design should be such that leaves a long-lasting impression on the minds of the onlookers. It is this impression that leads to the recognition of the brand. Now, have you ever wondered how people recognize and identity the brand of the product and services they tend to invest on? More often than not, it is the symbol coupled with a tagline at times that stays in their memory for long. It is here that logo design and branding becomes synonymous and highly interrelated with each other. Creating brand logo design is basically the process of making symbols that uphold the brand of the business more than anything else.
Brand logo designers concentrate on branding as much as on the creativity involved in the process of designing. Here is a list of techniques that expert logo designers apply when it comes to designing the visual representatives of your brand:
- A Balanced Image with a Strong Appeal
The more compact the logo, the higher and stronger will be its appeal. Experienced designers make balanced images that communicate only what is necessary without going into unnecessary detailing. A perfect representation is one that is small and is yet able to capture the attention of the onlookers.
- Bold Design
A bold design is one that makes an immediate appeal and urges the people to take interest in it. With so many business organizations around, all trying to widen their customer base, it is only through charming designs that the traffic can be attracted. The advantage of a bold design is that it makes a permanent place in the mind of the onlooker even though he has seen it for perhaps few seconds.
- Images Upholding the Company Name
Brand logos usually come with an interesting tagline that goes perfectly well with the nature and offerings of the business enterprise, they represent. This tagline should be incorporated carefully within the logo to allow it speak volumes about the brand in question.
- Incorporating Easy to Read Fonts
This is with respect to the tagline in the logos more than the design of the symbol itself. Logo designers keep in mind that the logos will come to the view of the people from different points. Irrespective of the point from where they see or the background (black and white or colored), the tagline should be easily readable and understandable too.
An article published on behalf of Sreeya Roy Choudhury. The author is associated with a reputed logo design company for years now, offers information on the prominent ways of creating brand logos for your business.