Maybe you are a small business looking to expand or a large business looking to update your website. Regardless, there are many reasons why this design element, in particular, is an important one. In this article, we will be looking at why you should prioritise this above all else.
It Is The First Impression
One of the biggest reasons to perfect your website before anything else is the first impression that people will have of your business. As a result, it is important to look at the overall user experience as well as how it looks. This is because a website that is difficult to navigate will lead to a higher bounce rate as a result. Therefore, it is important to use the knowledge of SEO companies to help make your website a success.
It Can Help To Drive Conversions
When your website is designed it is time to look at where and how your audience is interacting with your site. This will help you to optimise specific pages and reduce the bounce rate to ensure maximum conversion rate. In addition, the loading speed of a website is the number one priority when it comes to conversions. This is because people are likely to click off if your site takes more than 5 seconds to load. Therefore, this should be focused on as a priority in the beginning steps as this is a foundation that can benefit the company moving forward.
Allows You To Compete With Competitors
In addition to the loading speed and conversions, it is important to keep up with your competitors. By constantly optimising your website and ensuring that your company is not falling behind you can work towards beating your direct competitors. This is important in industries such as online shopping as the market is forever changing. By using SEO and design to optimise your website to the fullest you are then directly competing in Google SERPS and are likely to see an increase in conversions over time.
Maintain Google Search Rankings
When your website has been optimised it is important to maintain this optimisation and increase your search ranking. This can be done through keyword optimisation as well as the generation of an informative blog. A blog can help to maintain search ranking as Google loves new and refreshing content. The more researched this is, the more likely you are to see it benefit your ranking. This can be based around search queries and can even be used to expand the FAQ page giving value to the website as a result. This should have posts scheduled regularly and should also have previous posts edited to have the most SEO value at any given time.
With this in mind, there are quite a few reasons why you should continue to optimise your site and make it an enjoyable experience for your customers. This is because it will benefit not only the growth of your business but also the first impression that your business gives off.