How to create a really effective website for your company? To give an answer, you must first ask yourself “What do the most successful websites have in common?” Well, they are all designed to attract the attention of the user, have more traffic from web search engines, and enhance the content of the web and what it sells.
In this article, we are going to focus on some specific aspects of how to create web pages for companies from very different commercial sectors; education, commercial, consumer products, services and advice, etc.
What do the most successful web pages on the Internet have in common? After analyzing them, we see several elements in common:
- They are designed to attract the attention of Internet users and keep them hooked with quality content
- They work on the design to the smallest detail, but accessibility and usability prevail above everything else, even the design of the website itself
- They are completely optimized for SEO positioning in web search engines, but being aware that the user experience prevails, avoiding content and mechanical language parameterized to search engines only.
With these three points in common, you can already have a first idea of how to create an effective website for the company, right? So let’s go into details and see some keys when it comes to knowing how to design a website with these characteristics. We are going to show you what to take into account when it comes to knowing exactly how to create an effective website for your company.
How to create a page that sends a message and with which clients identify?
Choose the color according to the emotion you want to convey
The color of a web page is very important: each color for the human being has a meaning, an emotion.
- For example, white is associated with light, goodness, innocence, purity, and virginity. It is considered the color of perfection.
- The color red is that of fire and blood, so it is associated with danger, war, energy, strength, determination, as well as passion, desire, and love.
- Blue is the color of the sky and the sea, so it is usually associated with stability and depth.
As you can see, color means a lot when it comes to thinking about how to create your website. On web pages, colors are able to communicate subtle messages to visitors. It is essential to consciously choose the background color that you are going to use, the letters and their headlines, the header of a website.
TIP: If you want to know more, we recommend this article on the psychology of color on Wikipedia.
Locate the elements of the web page according to your intention on how to create it
The arrangement of the different elements is also very important when designing and thinking about how to create a website for your company.
For example, if you are designing a Blog, the arrangement of the posts is something that must also be taken into account. Human attention is always focused on the left side, that is, the way we were taught to read. Therefore, the list of articles that you want to attract the most attention must be located on the left. This is a proven rule of thumb both in psychology and in marketing. But beware! This does not mean that the articles on the right will not be seen, they will simply be less considered.
TIP: If you don’t have the necessary skills and coding knowledge to design and build your own page, you can make a free website by using one of the many free tools available online. Weblium is an intuitive AI-powered site builder, providing a wide range of templates, images, forms, and other features that make website building a breeze, with no technical knowledge needed.
Choose images with which your users identify themselves
Images are as important as text when designing how to build your company website, and they are crucial for any business hoping to get results from their website, although many companies hardly care about it!
If you want to obtain results with your website, you must create a good impression on the readers and, for this, you must work and use the perfect images that accompany your texts.
We always advise creating your own images with good quality cameras. This will give us your personal stamp and trust to the user, something that you would not achieve using “so seen” images from free galleries!
If you don’t have the time or resources to create your own images, you can search the Internet and purchase photos from professional galleries. Although the same personalization and closeness is not achieved as with the previous option, it is much better than a free gallery, please, no free photos!
Make your logo easily identifiable
When creating a company logo, in order to publish it on the web page, it is necessary that it has personality and is different from other web pages on the Internet. For this, the graphic and creative designer of your company can help us create a logo along with a motto that goes with it. The goal is to have something simple, but that can really identify your website. For example, the Google logo – a simple huge “G” that accompanies the brand in each project they generate. Simple and they do very well!
How to create a website that engages?
Focus on quality text when deciding how to create the page
The headline has to be attractive to catch the reader with just one sentence. It doesn’t have to be very long, but it can’t be too simple either. And you have to try to play with the words to create titles according to the content that will be developed later. Just below the title, you must show additional information to the reader in order to keep their attention.
If it is not specifically a data web page, let’s try to publish the content in letters, rather than numbers. And if you use numbers, let’s try to make them round numbers.
Let’s opt for videos as valuable content
Videos are another thing that should not be forgotten when assessing how to create your website. Videos in recent years are a growing trend; everyone watches videos on the internet! Although you cannot rely only on videos, it can be very interesting to accompany the texts on your website. As we have commented on the images, it is best to create your own videos.
Although on the Internet you can find millions of videos made by others and that deal with the subject you are talking about, the result will never be as professional and close as if you did it. Using videos will make your website more taken into account by users and search engines, key to achieving better positioning in web search engines!
Show your contact information, always at hand
Many future readers will access your web page to quickly contact your company, since they already know you before or simply prefer more personal contact. Therefore, you must ensure that your contact information is well visible, whether it is the telephone and email, as well as all the social networks that you are on.
We talk about the comments that users can and should make, and that are so necessary to keep your website alive.
Whenever you can, encourage your users to communicate with you, either from the contact section or from the comment options. With this, you will also achieve that your website has more web traffic and there is more interaction between users and administrators. It is important that you take this into account when designing the page.
Don’t forget the frequently asked questions
On all web pages, there should always be a frequently asked questions section, known as a FAQ.
Frequently asked questions are the answers to possible questions that many of the users of your website have in common. The answers to the users are pre-established and each user is oriented according to their queries.
In many cases, this section of frequently asked questions must be created as you detect which questions are the most consulted. This can take a long time but it is worth it, because it is your users, in practice, who know exactly what the most common problems and queries are. As creators, it is something you have to count on when thinking about how to create your website.
The FAQs are also really useful for search engines and their SEO positioning since they are used by search engines to position and find answers to users’ questions. This helps to position the page and appear in front of users when they seek a clear answer related to your service or product. If users come up with a satisfactory answer to the question they had in mind, it will have been quite a step in turning that user into a potential customer!
How to create a website that is easy and comfortable to navigate?
When it comes to navigating within a web page, it is important to give users all the tools so that they can navigate within your site with total comfort. The main pages of your website have to be displayed perfectly and just one click away. Exaggerated contrasts are not necessary, that is, a section of your website should not be differentiated from another section.
Navigation assistance through icons
Each web page, mostly and depending on its theme, has navigation icons. An example is the videogame websites; a sword, a hand, etc. Each web page can have these icons, but you have to do a little research to see which one is better when thinking about how to create the page. Or you just leave a standard icon.
And above all this, take care of accessibility
The accessibility of the website is key when evaluating how to create a website. You must bear in mind that many people visit your website and not all have the same visual or movement capabilities.
That is why you have to create options with accessibility for all types of people. This will help your website to be comfortable and easily usable by all audiences.