As a lawyer, you know that professionalism is essential for your career. It is not only necessary in the courtroom and when you’re talking to clients but also on your website. To gain the attention of potential clients, you need a website that looks good, provides the correct information, is easy to navigate, and remains up to date. There are several ways you can ensure your website measures up.
1. Have a Professional Logo
When you think of branding, you probably imagine retail websites, but branding is essential in any profession, including law. If you want potential clients to remember your name, you need a professional logo. It should be easy to read and be neutral in color. Avoid neon or pastel shades and opt for black, white, red, or navy blue. While a lawyer’s logo doesn’t typically need an image, you can further help clients remember you by putting a name to a face. Include a professional headshot in your website’s header to help clients match your logo to who you are. This is easily one of the essential tips for web design for lawyers.
2. Put the Most Important Information on the Home Page
People who are looking for an attorney want information right away. To keep a potential client’s interest, include the essential information on the home page. In addition to your law firm’s name and location, add your credentials and which areas of law you practice. The information on the home page can be a summary, and you can go into more detail on your website’s subpages. If you have the space, consider posting a testimonial from former clients who were happy with your services. Finally, the footer of your website should list your name, address, phone number, and a link to a contact form, which makes it easy for someone to get in touch with you no matter which page they’re visiting on your website.
3. Remember To Optimize Your Website For SEO
Search engine optimization is an essential part of your website design. Without it, you will not rank highly on search engine results pages when people search keywords related to your profession and location. That doesn’t mean you should stuff your website with keywords, though. Doing so is detrimental to your SEO efforts. Instead, focus on one or two main keywords, such as “criminal lawyer” or “family attorney,” as well as one or two location-based keywords, such as “lawyer in Columbus, OH” or “Columbus, OH attorney.” In addition to keywords in your text, you should include alt take and names in your images and on your internal and external links. This helps search engines understand your website and have it in the proper search results.
Your website is often the first thing potential clients encounter when searching for an attorney in their area. An excellent design, easy-to-read text, and detailed information are essential for gaining their attention, trust, and business. If you aren’t sure how to create your website, consider hiring a professional.