Thursday, May 16, 2024
The digital marketing landscape is undergoing major changes. The best marketing practices of 2010 or even 2015 are no longer very viable. Marketers need to explore entirely new streams of traffic if they want to stand a chance of competing in 2020 and beyond. A lot of different variables come […]
Search Engine Optimisation is evolving and 2019 is sure to witness some new trends. Google has already taken the whole world by stride by its efforts directed towards speed and mobile-interfaces and thus will by and large also define the SEO trends in the year ahead. Another notable change which […]
Technology seems to solve many challenges that companies had been facing for so long. We have so many choices that we almost get confused about choosing the right one. This goes same with choosing the right Java Framework for web application development. There are many frameworks available but it’s two […]
One of the most important aspects for a company is its positioning on the Internet. We live in a time when people are more connected to the Internet than to any other means of communication. For this reason, online marketing is one of the best options when it comes to […]
As a business owner with an online presence, PPC is a huge opportunity. But the reality for most small or medium-sized business owners is that the complexities, time, and need for constant management can be a huge drain on resources. If this sounds familiar, perhaps it’s the right time to […]
An excellent method to improve your brand’s reputation in its industry and draw more visitors to your website is through blogging. However, it takes more than just good content to get customers to visit your blog. You need to make the most of your content with the right search engine optimization […]
Digital marketing is still a strange concept to many, and those who are aware are still ignorant about its importance. Based on studies conducted by Smart Insights, 46% companies do not have a specified digital marketing strategy in place, and 16% haven’t implemented it yet into their marketing campaigns despite […]
Anyone having operated a website for over a year must have gone through an experience of reduced traffic suddenly and the search ranking has also gone down. When Google support your website and sends more than 80% at that time it is very important to maintain and consolidate the position. […]
While it may seem daunting trying to take your business to the top of the SEO ladder on a global scale, it’s actually more challenging to understand the quirks of your local market. Excelling at local SEO is a far cry from what you would expect from your average SEO […]
One of the most argued about topics when it comes to SEM (Search Engine Marketing) is which one’s better: SEO or PPC? Should a business invest its time and money in implementing SEO strategies? Or would it be better off focusing on PPC to enhance its visibility and reach? This […]
The most popular way for webmasters to monetize their websites is by displaying ads to their visitors which run into millions. If you are a smart advertiser, you wouldn’t let this untapped audience growth slip away from you. Thousands, if not millions, of advertisers are already promoting their ads and […]
A search on Google gives each user a personalized result. If a customer calls up the Amazon shopping platform, products tailored to his interests are recommended. Even surfing on the usual magazine and portal pages are now displayed to the Internet users individual advertising and link recommendations. Personalized content on […]