As a business owner with an online presence, PPC is a huge opportunity. But the reality for most small or medium-sized business owners is that the complexities, time, and need for constant management can be a huge drain on resources. If this sounds familiar, perhaps it’s the right time to consider using a PPC management company instead? Here are 12 benefits you can expect when working with Pay Per Click Management Services.
- You save time
Running an optimal PPC campaign takes a lot of time, and when you are already wearing a hundred and one different hats, you don’t have that time. You won’t be able to analyze and optimize your performance on a regular basis, and the reality is you will probably lose money rather than making it. PPC management services take all that work away from you and will dedicate the time it needs to run your campaign efficiently and profitably.
- It is complicated
AdWords and other PPC channels are not all that friendly for newcomers. Each of them can be intimidating, and bearing in mind this is all costing you money, it is inadvisable to dive in when you are unsure of how the land lies. If you let the professionals handle it, however, you won’t have to worry about the ins and outs and focus on a top-down view.
- Keywords are complex
Keyword research will play a pivotal role in your campaign, but again, the whole process takes time and is quite complex. By diving in head first, you could end up spending your entire budget on expensive keywords that don’t even convert. Pay Per Click Management Services have the keyword research knowledge you need to ensure you get it right.
- This is advertising, not a game
Be honest – are you a copywriter? If not, you haven’t got any business writing ads that could be seen by thousands of people. And your ads are critical to the success of your campaigns. Using a professional PPC company – or at the very least an experienced PPC copywriter – will get you results.
- You’re buying experience
Unless you have years of experience running PPC ads, the chances are that your efforts will not be as good as the service you will receive from a PPC professional. It’s that simple – experience counts.
- It’s a long-term, regular game
To succeed with PPC, you have to track everything, analyze all data, and keep on optimizing iteratively. As a business owner, the chances are that you have a lot of other things on your plate. So give yourself a break and hire a professional. Not only will they do all the tracking for you, but they will also do it more efficiently.
- Things change
The PPC landscape is constantly shifting – and you need to shift with it. If you don’t have the time to commit to learning and keeping up to date with news, hand over the reins to someone who does!
- Solve the landing page conundrum
You can write perfect ads and get thousands of visitors to your site every day. However, it will all count for nothing if your landing page is useless. A PPC professional will be able to tell, at a glance, what is wrong with your page, make improvements, and get things working.
If you hire an in-house PPC manager, you will need to pay for them to learn about AdWords and all the other PPC platforms. They will make mistakes as a beginner, too, all of which will cost you money. When you hire a pay per click management service, however, you will get much better performance at a much lower cost per click.
- 100 percent focus
Even if you have time to run your PPC campaigns, the reality is that you will have many other things on your mind. When you hire a PPC specialist, you get 100 percent of their focus on your campaigns – it’s what they do.
- Freedom from micromanaging
If you hire an in-house employee, there is a good chance you will end up micromanaging them. Because of the costs involved, it’s important for business owners to account for every penny. However, when you hand over the reins to an agency, it’s their job to tell you what to do. And that means more time saved, and better results.
- You get the knowledge of a team
Finally, when you hire a PPC agency, you get an entire team working on your campaigns. There won’t be a single person responsible, and the team can brainstorm ideas and get you better results than the individual.
As you can see, there is a lot more than meets the eye to a PPC campaign. If you think you would benefit from some help, please don’t hesitate to get in touch with Click Through Digital. Our team is ready to help you solve all the problems listed above – and many more.