Sunday, April 28, 2024
Sales are considered the lifeblood of any business and the marketers look for ways to be ahead of their rivals. One of the ways they find is telling stories in the most compelling manner and that is why they are often the early adopters of advance technology in the mobile […]
Providing great service may create customer satisfaction during a visit, but surveys show that it does little to create engagement. This means there is minimal, if any, emotional connection that your client feels towards your establishment, which results in less chance of a return visit and fewer dollars spent on […]
When it comes to email marketing newsletters, it is obvious you want the best service possible. As an online marketer you understand the value of a great email newsletter and its power to convert subscribers into customers. But with the advent of many email marketing software, it is becoming increasingly […]
Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]
Trust is the ground foundation of a relationship, and transparency is the currency through which we make the foundation strong. In today's ever-so-competitive corporate world, trust is the most underrated term, and the word transparency is always written in brackets. Derek Miller reveals in one of his blogs posted on […]
In today’s customer-driven market where the customer reviews potentially read by 1000’s, your future success largely depends on just one bad or good review. Of course, good reviews are important and smart businesses and marketers focus on client satisfaction to help ensure good customer reviews. But good customer reviews also […]
It has been a long time coming: research reveals the number of mobile users in 2014 increased exponentially when compared to the number of users in 2010. The mobile marketing opportunities are currently enormous. Chief Marketing Executives (CMOs) need to develop a solid mobile marketing strategy. Below are some important […]
Popular social media site, Facebook is no longer a platform for sharing your mere personal moments any longer. Its dimension and scope has increased considerably over the past few years, bringing many online start-ups and already-established business organisations under its coverage. Social media has become a prominent tool for promoting […]
Green or Red? Large or small? Square or circle? Call-to-action (CTA) buttons come in many colors, sizes, and shapes. There is no one-size-fits-all solution for the combination of factors that best converts visitors to leads. However, there have been scientific experiments, mouse and eye-tracking studies, and expert opinions to guide […]
Before you start banging your head over how are you going to get all that money for TV advertising, you should probably think about the alternatives that cost less. There are tons of ways in which you can raise brand awareness for far less money. There are a lot of […]
Gone are the days when a webpage was a static page that was simply used to relay information about a company. Thanks to web applications, websites are a group of dynamic and interactive pages that can retrieve and store information about web visitors, providing a better range of content to […]
Millennials are sometimes difficult to understand. They are unlike any generation the world has ever seen before and their numbers are staggering. More than 80 million of the people from Generation Y as they are sometimes called live in the United States and their numbers across the world are even […]