Before you start banging your head over how are you going to get all that money for TV advertising, you should probably think about the alternatives that cost less. There are tons of ways in which you can raise brand awareness for far less money. There are a lot of effective ways to reach a wide audience without spending a fortune on marketing, but still get decent results.
We are here to discuss often ignored marketing methods by a majority of businesses, that you can resort to when working on a tight marketing budget. Here are some of these approaches, and there is nothing wrong with using a couple of them or all of them together for maximum effectiveness.
Organize or Sponsor Events
The thing that a lot of companies disregard is the power of real world marketing. If you are doing business in a particular area ,you might want to make your presence noticeable in community events and similar things. This gives the locals the impression that you are a part of their community, and therefore you will develop a more loyal following. Organize charity events, sponsored cultural events, do your part for the community, and you are surely going to notice a significant change. This is especially true for businesses that have that cold corporate image, and wish to separate themselves from that.
Blog and Interact
The power of a simple blog is becoming very apparent to experienced marketers. A big part of modern marketing today is online advertising, since you can easily target and gain access to a relevant auditorium when using it. Blogs come in handy for numerous reasons. First off, they have a big role in SEO. Secondly, they provide you with space where you can create relevant, niche related content which you can use when sharing the material via social media websites. By managing to establish a name for yourself as a niche professional and an expert in your field, you will get a better brand reputation. Remember, it is very important to interact with your auditorium and create a stronger bond with them. This means that no comment should go unanswered, you should at least thank the user for the input he or she has made.
SEO Visibility and Social Media
A big part of good marketing is making information available, and the best way to do this is by creating a company's website. Make sure that the search engines get all the relevant information about you and do everything according to the proposed rules by the search engines in order to make sure that people can actually find you. Social media signals are a big part of the whole puzzle, and search engines seem to be using them more and more to determine the true popularity and status of a particular website. This, in association with your blog, can work quite nicely, and draw in positive results.
The Power of a Simple Sign
No, not any sign will do, and in a lot of cases, the decision of where to put it is also very relevant. A sign on a crowded street pointing to your tucked in cafÃ© can mean a lot when it comes to diverting customers. We've all seen how witty cafe signs attract customers, some of them have even gone viral. Studies have shown that simple real-estate for sale signs are also very powerful. Think about the design and make sure that it is original and easy on the eye. Think about where it will get you the most benefits, and don't be afraid to relocate it if you notice that your spot has gone dry.
These are just some ideas, and even they are not fully developed. The point is to get instant boost of your marketing numbers and start making some revenue. Plan your marketing efforts carefully, and you will see its effectiveness at the bottom line at the end of the month. Monitor which of them prove themselves as the most lucrative to invest in. No business is the same, find your own marketing edge, and you will surely be successful.