Trust is the ground foundation of a relationship, and transparency is the currency through which we make the foundation strong. In today's ever-so-competitive corporate world, trust is the most underrated term, and the word transparency is always written in brackets.
Derek Miller reveals in one of his blogs posted on Business.com that transparency plays a critical role between entrepreneurs and digital marketing experts. However, customer complaints keep on increasing. Clients blame that marketers over-promise, bombard them with jargons, and hardly explain things clearly or thoroughly. This is how transparency and trust is killed in a startup - by hiding secrets.
Small business and digital marketers are supposed to be a strong team, if one fails, the other is bound to fail as well. Marketers simply don’t educate their clients, especially when it is evident that small business owners are understandably clueless about the dynamics and mechanics of the digital marketing world.
In such a scenario, it's important that small business owners educate themselves to be the sharpest tool in the shed. It is advisable to learn the essential secrets of Digital Marketing, especially those that are well-hidden among the industry expert circuits. This will allow small business owners to practice the right strategies, find the right audience and communicate their business message effectively.
Let us now take a look 7 digital marketing secrets that digital experts don’t want you to know.
Website Directory Listings
Double check that the website you're promoting has been listed in popular website directories. This is important because there is no use starting a marketing campaign without being sure of it’s listing in DMOZ, Yahoo! and Google. It doesn’t matter whether you are marketing a page off of the root directory, the primary site needs to be listed. This helps build trust because your customers and prospects can find your marketing pages only if they are effectively listed in website directories. Hubspot says that more and more people use internet to find trusted business recommendations. Remember, digital marketing is more than just placing ads online, it’s using the web to communicate the value of your products and services.
One of the best ways to analyze ROI is by measuring the kind of traffic that your site has generated. There are plenty of ways how you can effectively measure your website traffic. Google AdSense, Overture, and looksmart remain the most popular tool to analyze the traffic to your site. You can also opt for affiliate programs or targeted website advertising. The secret is kept wide open on other websites, research on a few that already host the segment of audiences you are looking for and negotiate favorable ad rate for your online marketing campaigns.
It’s never cool to lead prospective purchasers to a generic website. This will only confuse them as they don’t know what needs to be done next. The easier you let them take advantage of your offer, the more they trust your business' credibility. Provide specific page for leading purchaser, you can do it by the traditional method of showcasing the offer through a billboard. Do not put your money on guess work, since it will do more harm than good.
Testimonial is Vital
Do not neglect the power of customer testimonials. Searchengineland reports that as much as 88% consumers trust reviews as much as personal recommendations. The secret is that when consumers hear from those who have already purchased your product, they gain a certain level of trust and comfort in your work. So do well to ensure testimonials that sound convincing and genuine in order to attract prospective buyers.
An Irresistible Offer
One unique, unsaid and unrealized secret is that you cannot take your marketing offers for granted. You have to offer your buyers something that they can’t refuse. This means offer something that no else is offering in your domain. If the offer isn’t interesting, consumers won’t take any interest. Golden rule of offering something has always been the same - â€˜Offer something for free'. You can also opt for 1-week trial or free evaluation period for your product or services. Be creative than ever when you promote these offers online.
6. Compatibility with Mobile
Since consumers will be viewing your page from different devices and platforms, it is important to ensure that your logo design, your site, and even your social media pages are viewable on mobile for optimized user experience. A report published at Statista reveals that there are more than 52.4% mobile internet users in 2015. You must also ensure that the format of promotions that you're doing are all optimized for multi-platform viewing. On top of that, any images used on social media should also be viewable on mobile for optimized user experience.
7. Use Social media data for informed marketing decisions
Last but not the least, do well to put your social media data into action. But it's easier said than done. In fact, Hootsuite explains that 60% companies find it difficult to turn social data into actionable tactics. But if you wish to stay ahead in the game, you would need to don the hat of social media specialist and analyze your social media data to segment your prospects and deliver targeted advertising. This will help you conceptualize powerful marketing campaigns that speak to your target market and resonate with them in the best way. And whenever they look at your brand offerings, it's their experience, their voice, their taste they see. With social media data, you can easily measure you return on investment and refine your marketing campaign over time to improve results.
So if your small business has not been able to drive traffic, engage customers, generate leads and boost conversions, now's your chance. Go for the change. It's never too late to get your small business back on track.
Contributed by http://www.designhill.com/