Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]
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Security Techniques to Keep Your Business Safe From an Attack
It's an unfortunate truth that businesses today typically have more desirable resources, and as a result are more likely to be targeted by thieves. Luckily, as the risks have increased, so security systems have evolved to match. There are now a range of techniques and tactics that any business owner […]
Boost Your Sales During The Holiday Season
The biggest shopping season of the year is upon us and on cue, retailers are revving up their marketing strategies in attempt to take advantage of the spending frenzy. Whether you sell to customers online, in the real world, or through a combination of both, the opportunities to cash in […]
Native Advertising Methods
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
Different Types of Branding Techniques
Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]
Common Blogging Mistakes
Blogging is typically a rich and rewarding activity when it is done properly. Most people have a blog to share information with the world. However, many bloggers also want to make money by attracting new readers. This is where proper marketing techniques are a must. If all that motivates you is […]
From POP to Purchase! A Look at Point of Purchase Merchandising
Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
How Your Business Can Use Hashtags on Facebook
Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]
Trade Show Displays Are Excellent Tools to Lure Customers
Entrepreneurs' main concern for their business is to be recognized. Perhaps create a brand name in the industry. The only way to make this happen is to create a path to success. Capturing the target market is never easy. Some businesses hire professional advertisers and promoters in order to have […]
Frquent Mistakes Made on Youtube Videos
The push these days is to use social media in all kinds of marketing. Regardless of your business - whether you sell interior decorating items online or have a regional plumbing business - the use of YouTube to promote your business can be a huge benefit. The search engines move […]
Barbie on Social Media
Barbie are the most successful dolls in the world. Barbie is currently a billion dollar brand. It caters to all, from a 3yr old to grown-ups. Barbie has evolved to become and represent a modern woman, she is everyone starting from an astronaut to a mother. Barbie’s continued success can […]
Car Decals Can Make Your Small Business More Profitable
You love your baby. He is beautiful and sweet, and you can't stop talking about him. But other people don't seem very excited when you begin telling yet another story about this creature that fascinates you, especially if you are speaking to friends who don't have kids, or don't plan […]