Digital marketing, also called online marketing, involves promoting a brand, business, product, or individual using the internet. From voice-activated chatbots to keyboard interactions, the future of marketing will see more personable ways of interacting with customers. These new trends will improve customer service and lead to better company sales. Mobile […]
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Unleashing Business Growth through Digital Marketing
The power of digital marketing has revolutionized the way businesses engage with their customers. From startups to multinational corporations, harnessing the potential of digital marketing has become a prerequisite for success. Digital marketing is paramount for businesses, able to drive growth, facilitate ROI tracking, seize global opportunities, enable effective segmentation, […]
5 Ways to Lower Your Marketing Costs
Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]
How Digital Marketing Transformed Itself Throughout The Years
The world is a playhouse of different individuals and their different mindsets. Over 7.8 billion people reside in this complex world, and more than 170 million ardently use social media to stay connected. This means every professional is expected to be familiar with the core tenets of Digital Marketing. But […]
Importance of User Generated Content in Marketing
Ever wondered how businesses promoted when there was no media were? It was the word of mouth that people believed in. I think that it is still the most reliable source of advertising as it makes your product more believable for the customer to buy. What if we use the […]
Upcoming TV Shows in 2020
This year is almost up and 2020 just around the corner. Fans are anxious for their long-awaited TV shows to finally air. Everyone seems perched on the edge of the seat to find out what shows are actually about to light up their TV world. Well, let us not waste […]
What Is Email Marketing and What Are Its Benefits?
Simply put, email marketing is a direct marketing channel through which you keep in touch with an audience and pass it on from the stage of potential customer to current customer with the help of email communication. Why should you care about email marketing? If you are interested in social […]
How Instagram Stands Vital For Your Digital Marketing Strategy in 2019?
Isn’t optimum brand recognition across the globe a prime pursuit of your deployed digital marketing strategy? And indeed, when implemented through the truly effective strategies, internet marketing does succeed in giving a sound 22% ‘boost’ to engagement over your brand from customers worldwide that consequently results in doubling up the […]
Understanding the World of Digital Marketing
Digital marketing is not entirely all new, but these days it has been deemed as anything that is related to marketing efforts that use electronic devices or the internet. Marketers have since leveraged digital channels (by ‘digital channels we mean search engines, email, social media, and websites) in order to […]
5 Jaw-Dropping Examples of Creative Guerrilla Marketing
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
Fantastic Five: How Marketing will Surf High Riding the Big Data Wave?
Advertisement spending has seen an upward curve in the recent years. Technology boom in the recent years can be attributed to it. Organizations now are sure about their target audience adding to precision in positioning their campaigns. The year 2017 saw companies spending more on digital marketing as per Magna. […]
6 Ways How Cloud Computing Helps Boost Your Online Marketing
Cloud computing is one of the most significant digital marketing strategies that can boost your online marketing in numerous ways. It might have been around for some time, but businesses, especially small-sized ones, continue to underestimate it. Cloud computing can make processes more efficient, boost collaboration, and productivity while saving […]