You love your baby. He is beautiful and sweet, and you can't stop talking about him. But other people don't seem very excited when you begin telling yet another story about this creature that fascinates you, especially if you are speaking to friends who don't have kids, or don't plan to have them in the near future. Have you ever run into such a situation?
Opening your own business is the same story. Your business becomes your baby, and because you love it and think it is based on a brilliant idea, you automatically assume that other people will fall in love with it too and new customers will therefore flow in as soon as you open your doors. Unfortunately, this is not usually the case. You have to promote your business, spend money on marketing and branding so other people are persuaded to try your product or service or just explore it a little bit more.
If you find yourself in this scenario, car wrap advertising is perfect for small businesses that don't have a large budget at the beginning. It is one of the most affordable and effective offline advertising methods available today, and it can help to make your small business more popular and profitable.
What is Car Wrap Advertising?
Car wrap advertising, or so called "vinyl vehicle wrap" advertising, is a somewhat new method of advertising in which full sheets of vinyl material (usually 3M) are applied directly over a car, bus, truck, van, pushcart or a trailer. Designing beautiful graphics for a car decal for your business can help to greatly increase its revenue by enticing new customers to visit the business and spreading awareness of your brand. For this purpose, make sure to incorporate an eye-catching image with your company's information: your logo, phone number, website, social media icons, QR code, and a call to action.
The Main Benefit of a Vinyl Vehicle Wrap
In the old days of promoting a business, the owners usually paid for a TV or radio commercial or flyers. If they wanted to have their information spread for a duration of time, they would have to constantly pay to keep their ad running. With vinyl vehicle wraps you only have to pay once, and you get a moving build board in average for 5-7 years. Wrapped cars stand out in a sea of other cars. No matter if your vehicle is parked or moving, people will notice it. Not only will you save money on marketing, many businesses that have explored this marketing method have had customers visit their business or call their phone every day. After using a vinyl wrap, your focus moves to encouraging customers to stay and keep coming with the quality of your service or uniqueness and usefulness of your product.
How Much Does a Car Decal Cost?
The cost depends on many different factors like the size of a vehicle, kind of wrap coverage (full or partial), type of vinyl material (long-term or short-term), etc. You can expect to hear an estimate of somewhere between $1,000 to $5,000. The average price is $2,500. Considering that a vehicle will get thousands of impressions per day over the course of the wrap's lifespan, the cost per impression becomes one cent or less.
As a small business owner, you have so many venues in which to invest your budget and to eventually grow your profit at the end of a year. For the reasons listed above, car decal advertising is something any small business owner should definitely consider, especially while this marketing strategy is still somewhat unknown. Using vinyl car wrap advertising can set your business ahead of the curve.