Defining your target audience is absolutely crucial for any business - it allows marketing investment to be streamlined effectively and can even aid in the development of your products and services to better engage the people who will most want to buy from your business. The following guide by UK […]
Marketing
How to Build a Website and Successfully Promote your Brand
Throughout history, there have been a number of incredible product innovations and business ideas that have failed to realize their immense potential. There may be many reasons for this, from poorly judged timing to spiraling production costs that undermine any potential profit margins. Regardless of the precise reasons why, however, […]
Key Points to Hosting Web Conferences
Increases in modern technology have changed the landscape of how business meetings are conducted on a daily basis. In particular, web conferencing has increased the productivity of meetings whilst reducing unnecessary travel costs to and from client’s sites. However, these meetings bring some challenges of their own, so consider the […]
Key Actions to Hosting a Successful Video Conference
In the constantly changing worlds of business and commerce, innovation remains a constant and Omni-potent factor. From the Cloud and sophisticated remote communication techniques to the concept of video conference, even small and independent businesses now have access to advanced technology that enables them to complete with larger corporations. Video […]
Is it Worth Outsourcing Your Market Research to Specialized Firms?
If you are neglecting the market research aspect of your brand, you're sure to confront failure in your business. A comprehensive market research can make or break your brand. And today's complex marketplace makes it essential for business to collect, analyze and act on newest information including customer opinion, market […]
The Most Influential Experimental Marketing Campaigns Ever Pulled
5) Microsoft and the "One Source" The Xbox One had a huge marketing campaign spearheading its release, and Microsoft really went all the way with some of the tricks they pulled from their sleeve. Among those was the "One Source" advertisement for the console, which presented an army of soldiers coming […]
Key Factors Driving Food Waste
It has been estimated that 90 million tons of food is wasted in UK and about a third of the food for human consumption is wasted globally. In fact, food waste in industrialised country is as high as in developing countries. In developing countries, over 40 percent of food […]
Forgotten Offline Marketing Techniques That Still Work
For a long time now the only form of marketing major companies and businesses use is online marketing, completely disregarding the potency and availability of offline marketing. Granted, online marketing is more productive and more easily accessed by the common user, however, because it is so much present in the […]
Great Marketing Ideas for Small Businesses
Marketing is a crucial part of every business. It helps you get the word out and let people know that you exist. But more importantly, it helps you tell people why they should buy your products or services and what makes you unique. Marketing also gives business owners the opportunity […]
Strategies To Be Successful At A Foreign Business Exhibition
Running a booth at an exhibition or a trade show event is daunting and often exhausting. And managing it can be even more difficult if you’re exhibiting in a foreign country. For many exhibitors, making the transition to introducing themselves at a foreign exhibition can be challenging process. There are […]
The Visible Approach to Marketing Products for Women
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
Marketing Nutrition Products Made for Women
Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]