Marketing

Advice for Successful Networking
Communication

Advice for Successful Networking

Like it or not, networking is a vital part of ensuring your success in business, because in the business world, who you know could be the key to landing an important contract instead of losing out to a competitor. Business is all about relationships, and networking is the best way […]

Can Color Trends Build Your Business Brand?
Branding

Can Color Trends Build Your Business Brand?

Color can play a key role in your business’s branding campaigns. By choosing the right color, you can evoke a feeling or idea without saying it outright. Consider whether these color trends might work for your company’s personality. Red for a High-Energy, Cutting Edge & Risky Image Red is a […]

How to Source New Talent for Your Retail Business?
Marketing

How to Source New Talent for Your Retail Business?

In the retail industry, finding and sourcing the right retail staff is a constant challenge. The cyclical nature of the industry, combined with a challenging economic climate, means that most retailers are seeking as much flexibility from their workforce as possible and often using temporary, seasonal, part-time or contract workers.When […]

How to Write a Great Copy for Your Brand
Branding

How to Write a Great Copy for Your Brand

Your branding is the most powerful weapon you have for creating a strong, exciting future for your business. Without clear, desirable branding, you’ve got nothing to separate you from competitors trying to mimic what you do (and they will!) Copywriting is the way you express your brand’s value in words-and […]

The Best Man Speech Advice
Communication

The Best Man Speech Advice

Sweating bullets in front of a banquet hall at full-capacity, the words of your best man wedding speech are slipping away and all eyes on you. The groom’s little brother is recording you via cellphone, hoping to make funny videos out of this unmitigated speech failure. If only I’d followed […]

Branding Tips for New Businesses
Branding

Branding Tips for New Businesses

Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]

A Unified Communications Strategy for Local Businesses
Communication IT

A Unified Communications Strategy for Local Businesses

The term ‘local business’ is a broad one, encompassing tiny start-ups with a handful employees and much larger companies which are well ingrained in a particular community. However, the need for comprehensive and affordable channels of communication is universal in the modern marketplace. Companies which adapt to changing circumstances and […]