Marketing

Communication

Need to Write a Winning Business Pitch?

The business pitch presents the ultimate communications paradox. On one side the presenter wants to tell the potential client everything they know about their subject. They want to woo them with their technical prowess and ensure that the potential client is in absolutely no doubt about their experience and expertise. On […]

Branding

How Logos Help Develop a Brand

Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As the brand […]

Business Marketing

Running a Direct Mail Business

The direct mailing business can be a lucrative business to run, given its relative inexpensiveness and the willingness of clients to pay for advertising. As with any business, there are certain things to consider to maximize your effectiveness, including knowing your market, using time-cutting machines like envelope printers or postage scales […]

Business Marketing

Deadly Marketing Sins

I was thinking about some of the mistakes I have made in marketing my business and began to delve into why I made those mistakes so I can avoid making them in the future. I came up with a list of "marketing sins" that can keep your marketing from being […]