Logos are the best way to make people ware about your brand and services. For example, there is an arrow in Amazon's logo which is pointing from first letter "a" to last letter "z" which means they stock almost everything under one roof. In the early 90's, brands started evolving […]
Marketing
How To Re-position Your Brand With Online Reputation Management
Billions of people use Google and other major search engines to find out more about a product or a service. They are researching harder and more than ever before they spend their money. Statistics have shown that out of the millions of searchers, 45% of them have found something negative […]
Effective Marketing Tricks that Are Easy to Do
Before you start banging your head over how are you going to get all that money for TV advertising, you should probably think about the alternatives that cost less. There are tons of ways in which you can raise brand awareness for far less money. There are a lot of […]
Eco-friendly and Promotional Corporate Business Gifts
What better way to show your employees, your clients, your potential clients and your planet at the same time that you care about them, than a well-chosen promotional, eco-friendly gift. In the eco-conditions in which the world is now, it desperately needs any help it can get, so any way […]
The Benefits that Print Media Brings to Your Marketing Strategy
In your marketing plan of action you will need a good balance of both digital and print media to ensure the success toward which you strive as a business owner. Many business owners are moving strictly toward digital adverts, but print media can offer you a plethora of benefits that […]
Common Things to Consider When it Comes to Marketing to Millennials
Millennials are sometimes difficult to understand. They are unlike any generation the world has ever seen before and their numbers are staggering. More than 80 million of the people from Generation Y as they are sometimes called live in the United States and their numbers across the world are even […]
How the Psychology of First Impression Can Improve Your Bottom Line
As a business owner, you know the value of giving to receive. The more you give your customers value, the more likely they are to become loyal customers and return to buy more of the same product and related products you have to offer. In addition, they may become so […]
Take Your Company’s Branding to the Next Level-Order Promotional Products
One of the most important goals of any company is to create a sense of excitement and enthusiasm around its brand. If you want to make an impact and present your company in the most positive light, you need to build a team of employees that are equally enthusiastic about […]
Easy Tips for Marketing to Baby Boomers and Seniors
When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]
Video Content is the Key to the Success of any Business
As a business, recognizing the potential that video content has and the opportunities it could bring to the table for future growth is crucial in this digital age. Written content was once the future of understanding a business and getting information, but now people cannot gather a comprehensive view of […]
Introduction to Product Photography [Infographic]
Product photography could come in handy in endorsing a product. Products such as handbags, jewelry items, electronic equipment are first photographed and then the photographs are showcased on the company website to let visitors know what the company has in store for them. Product photography requires a high resolution camera, […]
The Impact of Packaging [Infographic]
Product packaging is considered as the ultimate opportunity for marketers to communicate the brand's message visually, positioning the same as a better choice than any of its competitor. Packaging influences product satisfaction, impacts shopping behaviour and motivates consumers in global markets. Check out the interesting infographic below by MS Packaging which […]