Marketing

Branding

How to Write a Great Copy for Your Brand

Your branding is the most powerful weapon you have for creating a strong, exciting future for your business. Without clear, desirable branding, you’ve got nothing to separate you from competitors trying to mimic what you do (and they will!) Copywriting is the way you express your brand’s value in words-and […]

Communication

The Best Man Speech Advice

Sweating bullets in front of a banquet hall at full-capacity, the words of your best man wedding speech are slipping away and all eyes on you. The groom’s little brother is recording you via cellphone, hoping to make funny videos out of this unmitigated speech failure. If only I’d followed […]

Branding

Branding Tips for New Businesses

Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]

Communication IT

A Unified Communications Strategy for Local Businesses

The term ‘local business’ is a broad one, encompassing tiny start-ups with a handful employees and much larger companies which are well ingrained in a particular community. However, the need for comprehensive and affordable channels of communication is universal in the modern marketplace. Companies which adapt to changing circumstances and […]

Marketing

Marketing Truths from The Princess Bride

My absolute favorite movie of all time is The Princess Bride (1987). Quotes from this movie are common around our house, and can be used for a variety of situations. They are very handy and funny the majority of the time. If you haven't seen it, I highly recommend you […]

Marketing

Marketing Tips for your Business Success

Business success depends more on marketing strategies used. This is because there is intense competition in almost every business. The marketing strategies should focus on reaching as many potential clients as possible. The advent of technology has made this quite easy since you can reach millions of clients globally within […]