Running any type of business requires a high level of attention to detail. Certain aspects are a bit more important than others, but it is essential that you know what needs your attention the most. Obviously, the production, distribution, marketing, and service side of most businesses take precedent, but there are other key areas that also need to be taken care of as well. Graphic design is one segment of business that is too often overlooked. This is mostly due to the lack of understanding of what kind of impact great design can have on sales and business in general.
Is Graphic Design Relevant to My Company?
One of the most common mistakes business owners and managers make is to neglect parts of their business that they wrongly feel is not directly connected to their product. Take a company that makes excellent door handles out of brass. No matter how high the production quality is, sales are not guaranteed if customers cannot easily recognise which company it is that actually makes such a product. Companies like these need a professionally designed brochure that will showcase their products. The logo is also very significant and needs to reflect the identity of the company, as does the business card. The company website also needs to be designed in a manner that will reflect the best qualities of their products. All of those things are easily taken care of, but in almost all cases they should be left in the hands of professional graphic designers.
One of the Keys to Good Business is Repeat Business
People usually say the first impression is the most important, but the reality is that every impression is important and you have to work continuously on the image of your company. Unless you provide a unique product or a service, you are probably competing for a market share with other companies. If your competitors boast better design in the presentation of their product or service, they will almost certainly win the hearts of the undecided section of your potential client pool. The key to avoiding this is to create a powerful presence and an image that can be updated with the smallest changes in order to stay fresh and interesting. That way, your existing clients will stay loyal and you’re more likely to draw in new business. This is again the domain of graphic designers and they alone can address these issues and get them right for you.
Is Graphic Design Still Important Today?
Graphic design today is more important than ever. The world is more connected and a whole lot more accessible than it was in the past. The significant opening up of what were previously thought of as closed markets as a result of this means that young entrepreneurs and start-ups are continually popping up and looking to make their mark. You can no longer rely on a good reputation alone to make sure that you keep ahead of the game. Take Nokia as an example of how even the biggest companies can see their fortunes change for the worse if you let your competition overrun you with better design (and development in this case).
Another factor connected to the ongoing importance of graphic design today is the increasing prevalence of, and advancements in, mobile technology. It is estimated that more than half of the entire internet traffic now comes from mobile devices. So your content and presentation needs to be mobile friendly and look good on those devices as well. Graphic design plays a crucial role in all of this and its importance will only continue to increase in significance over the coming years.
Whether you’re number one in your market, or just looking to start out, high-quality graphic design can never be overlooked.