Website navigation is among the most overlooked aspects of website creation. Nonetheless, it’s vital to recognize that website navigation stands as a crucial component of user experience (UX). When navigation isn’t done effectively, users can become confused and opt to exit the website. This blog explores numerous navigation pitfalls that you should avoid when crafting your Edtech platform. Seeking assistance from an expert web design company can greatly aid you in this endeavor.
6 Common Website Navigation Mistakes to Avoid in Your Edtech Platform
Providing Excessive Options in The Header Menu
Website designers are embracing minimalistic and functional design approaches. As content and other segments are witnessing considerable minimization, a similar trend is evident in website navigation. Nonetheless, some designers still fill the empty space in the header menu section with options instead of keeping it vacant.
The primary objective of the website’s header menu is to enhance and simplify website navigation, providing users with clear guidance. While having an extensive array of navigation options might seem beneficial in theory, the reality is that it can overwhelm users. Presenting an excessive number of choices can confuse them.
Therefore, it’s advisable to avoid including an excessive amount of options in the header menu. Instead, a web design agency in NYC should follow a structured approach that ensures user comfort and facilitates seamless movement throughout the website.
Placing Navigation Bar In A Non-Standard Location
Putting the navigation bar in a conventional location is significant for edtech websites. This practice contributes to a user-friendly platform that boasts effortless navigation. Essentially, the navigation menu comprises a collection of links. It’s a pivotal component of the website’s design and enables users to access various sections of the website swiftly.
As such, adhering to a standardized layout is crucial for a web design company in NYC. If users cannot locate information where they anticipate it to be, there’s a risk they may stop browsing your website.
Following an Inconsistent Website Layout
Another common error in navigation design involves employing an inconsistent layout or style for navigation components throughout various pages or sections of the edtech website. This inconsistency can lead to user confusion.
You can establish a consistent and predictable navigation structure through a partnership with a website design company. The aim is to maintain uniformity in terms of placement, dimensions, color, and typography for the menus, search box, and links.
Furthermore, employing distinct visual indicators such as icons or arrows becomes crucial for your hired web design company to signify the present page, the active menu selection, or the subsequent action.
Using Multiple Dropdown Menus
Drop-down menus are an excellent option if you want to present more details on the menu. But, a lot of developers tend to overuse them, which is a big mistake when it comes to web design.
Let me explain how. An edtech website comprising more than two layers of drop-down menus can make it difficult for users to navigate the platform. Moreover, it can also cause a lot of problems in terms of mobile responsiveness.
You may be tempted to provide extra details in the form of drop-down menus if your website has multiple product categories. Avoid doing this! If you have hired a professional website design company, make sure that they implement only two drop-down layers.
Keep in mind that users will need to hover over and open each layer individually. At times, the uppermost layer might cover the lower one, leading to complications in website navigation.
Not Providing A Way to Retrace Steps
Website navigation is a dynamic process, with users delving deeper into the site content and eventually wanting to retrace their steps. Therefore, it’s vital to offer users a means to navigate backward.
While some developers contend that a “home” option in the menu suffices, users might not always intend to return directly to the homepage. They may want to go to a specific point in their browsing journey.
An effective solution to address this concern is breadcrumbs. These elements serve as a practical way for website visitors to retrace their steps. Whether employing breadcrumbs or a back button, a firm specializing in Custom website design in NYC must ensure their easy accessibility. They should not be placed in some hidden corner of the web page.
This scenario is commonly witnessed in mobile versions of websites. Consequently, any website navigation strategy should consistently incorporate provisions for retracing one’s path.
Forgetting About the Sales Funnel
Establishing a sales funnel has become a standard practice for all brands. With the rise of digital marketing, numerous avenues for generating sales have emerged, and websites are a key component.
Websites play a vital role as the entry point to your sales funnel. With a website, you have the opportunity to present your best offerings – products, services, unique selling points, and more. Essentially, your website operates as an expansive and dynamic sales pitch aimed at convincing your visitors.
Nevertheless, sometimes even the top web design companies in USA overlook a crucial phase in the sales process: enabling conversions. Your website’s navigation must ensure that users can seamlessly progress in the sales journey and make purchases after the selling aspects are covered.
You can strategically incorporate call-to-action sections throughout your online platform. It ensures that users can simply click on a call-to-action (CTA) whenever they are convinced about your brand. It will guide them to the sales or “contact us” page. Neglecting this aspect can result in the loss of numerous potential customers. If you find it difficult to implement, consult experts with fair experience in web designing in New York.
Enhancing user experience depends significantly on effective website navigation. When navigation is overly intricate or not designed properly, there will be a risk of visitors swiftly exiting your website, potentially leading to detrimental impacts on your SEO rankings.
Moreover, subpar website navigation hinders the achievement of your business goals. To make navigation simple and user-friendly for an educational technology website, it’s crucial to steer clear of the errors outlined in this blog. In fact, to ensure good navigation and a well-designed website overall, you can work with a prominent web design company in USA.