The online food delivery business will generate a revenue of US$ 136,413 million globally in the year 2020. This Statista outlook points out toward increasing importance of food delivery apps. Whether you a restaurant owner or an entrepreneur who wants to establish a food delivery startup, you just cannot grow your business without a customized app. It is because the food delivery app acts as a bridge between the restaurants and customers while enabling you to offer a pleasant experience.
How Food Delivery App Model Works?
The online food delivery business is growing at a rapid pace. The customized apps have categorized this business model into two groups- One is a restaurant to the customer, which is a direct model that connects customers with the restaurant. The second group is a platform to consumers, which encourages consumers to place an order of different items from their favorite restaurants for home delivery. As we are combating against the dreaded invisible coronavirus, both these models can have a higher success rate as compared to other businesses.
The food delivery apps development domain can help you implement any of these models effectively. UberEATS, Grubhub, and other big names have gained fame from a feature-rich, customer-friendly app. For example, Grubhub has generated revenue worth USD 288 million in the fourth quarter of 2018. As per the data from Slice Intelligence, UberEATS has achieved a growth of around 230% in the previous year. Both these examples show the rise of a new entity that connects restaurants with customers and acts as a robust platform.
It is fair to mention that both these models are lucrative and ensures a steady growth providing you have a feature-rich and seamlessly-performing app. More customers want to give orders online, the on-demand food delivery app development can be a vital part of your business strategy over the period.
Let’s go through important factors to consider when you opt for developing a food delivery app.
Major Factors You Should Keep in Mind While Developing Food Delivery Apps
The first and foremost thing is you need to choose the right food delivery app development partner for your project. These days, many companies offer food delivery app development services, but only a few of them are capable of giving you a 360-degree app solution ranging from designing to developing and marketing to maintenance.
After selecting the partner, you need to find out the answers to the following questions-
What is my budget?
The mobile platform is extremely competitive and needs a proper strategy in terms of feature integration and marketing of apps. You need to keep some amount aside for developing a seamlessly-performing app. You can consult a reliable restaurant delivery app development company with desired features and get a quote. You need to ensure that the quote is in line with your budgetary limitations. The app development company can also help you match your budget with a customized app.
Who is my target audience?
The answer to this question leads you toward platform selection. For example, if your target audience stays in the US, you should start with an iOS app, but if you want to serve Asian people, then it is better to come up with an Android app. Once you have identified the target audience, you should think of market trends and analyze the competitor’s apps for defining the necessary features. The app development company can help you with the necessary features and functionality of the food delivery app.
Can I offer a fast delivery?
Quick delivery is a norm for the online food delivery business. Both your app and infrastructure should be ready for handling bulk orders for doorstep delivery. It is fair to mention that without offering faster delivery services, your restaurant and business can suffer a lot even if you have an excellent app with all the desired features. You should hire efficient delivery persons and keep your team ready to resolve the customer’s queries.
Which should be the USP in today’s competitive market?
The online food delivery segment is overcrowded and new players enter now and then. In such a competitive scenario, you need to think of a USP (Unique Selling Point) for your food delivery business. Your app should highlight it effectively and the marketing strategy should also revolve around this USP. Simply put, you need to offer a thing or two different than your competitors to stay ahead of the curve.
Top Marketing Tips for Your Food Delivery Apps
Your marketing strategy is based on knowing your audience. It is better to understand people’s likes and dislikes as well as favorite items to ensure the success of your food delivery business. Even if you have a flawless app, it is better to invest in a customized website to give your customers a complete food ordering experience. Also, you need to make sure that the website is mobile-friendly. In this mobile-driven age, you just cannot avoid a customized website. Also, your mobile app should be social media-friendly.
You can also consider the integration of social media platforms in your app with the help of a food delivery apps development company. It can help you earn the advantage of word of mouth publicity. You can also provide the review section in the app for showing more transparency and enhance your customers’ confidence in your business. Last but not the least tip is, you should start small. It is advisable to initiate your online food delivery business from a small area and gradually expand its reach. Startups can also start with an MVP (Minimum Viable Product), if they have budget constraints.
Concluding Lines
The on-demand food delivery business is growing at a rapid pace, and if you want to invest in food delivery app development, you need to consider various aspects before taking the first step. A startup or an established restaurant needs a feature-rich app that enables them to reach more customers and give repeat business along with providing various monetization ways. These factors and marketing tips mentioned here will help you come up with a successful delivery app for your restaurant business.
