Software

Push Notification Tools to Easily Boost Mobile App Engagement

These days it's really easy to notify end users regarding your product update, news, new feature, new content or any other useful information even when the application is not in use. As per a study, the users who have enabled push notification on their mobile app have 88% higher engagement that's way better. Speaking of the major app categories, eCommerce stays at the top acquiring 278% higher engagement whereas music is on the second spot with 177% higher user engagement. Research shows the abandonment rates were much lower for the users with push notification.

Hence, it's proved that push notification certainly means a lot in attaining better user engagement and app retention rates. Here are the best features and pricing.

Push Notificatopn Tools

Urban Airship

This mobile app messaging platform brings together engagement strategies, push techniques and mobile analytics useful in delivering engaging and applicable in-app notification to users based on geographical locations, mobile platforms and preferences.

Features: With this you get smartphone app engagement, segmentation and integration with Apple Passbook & Google wallet.

Pricing: Urban Airship offers 45 days free trial with access to the complete features. For pricing, you can contact Urban Airship.

Mixpanel

Now it's easy to track the actions people take on your web and mobile apps as with this tool you can easily monitor the activities and know where the major attention is needed.

Features: Get core features like notifications scheduling, targeted messages and A/B scheduling to check out the right message. You can also get instant and real time data analysis.

Pricing: The first two plans are free for the first 25,000 users. The startup plan is for $150 a month.

Push Woosh

Compatible with various other platforms, Push Woosh offers easy segmentation with the support of advanced statistics and multiple languages.

Features: With Push Woosh you can easily send push notifications to major mobile app development platforms i.e Android,iOS, Windows etc. Other than this you get scheduling, time zone and a private cloud.

Pricing: $60.27 per month for premium package, $180.95 for Gold package & $377.06 for platinum package.

Carnival

Carnival is among the major tools to run multiple push notifications and a system that's very friendly to mobile app agencies. It is also useful to app developers and the marketing team to easily run push notification campaigns.

Features: Get rich messaging, audience segmentation, message automation comprising of time zone settings, user behavior analytics that is easy to be automated and can be sent directly to your inbox.

Pricing: For price you can contact carnival

Swrve

Integrated with a comprehensive mobile marketing automation platform, A/B Testing and an optimization platform for mobile app, Swrve is built on scalable cloud service.

Features: With it you get core features like mobile app campaigns, messaging and market automation.

Pricing: For price you can contact Swrve.

Nudgespot

This app is helpful in creating triggered or automated push notifications to specific segments based on user behavior.

Features: Customized Notifications, ProActive & user reports.

Pricing: Paid subscriptions start at $39 per month & 14 Days free trial.

PushBots

Instantly send messages to any mobile platform directly from your dashboard as it enables you choose your audience based on specific devices, username and geographical locations.

Features: Engagement campaigns, retargeting & dynamic push notifications.

Pricing: It's free for the first 1,500,000 push/month, then the cost starts from $49 per month.

Oracle's Push.io

This automated tool helps in managing notifications and performs audience reviews while its main focus remains on e-mail notifications & SMS.

Features: It provides core features like customer-centric SMS campaigns, auto push & advanced analytics.

Pricing: Free 30 day trial then $99 to send 25,000 push notifications.

mBlox

Reach your mobile app users with push messaging as their mobile SDK allows the delivery of push notifications and in-app rich content messages. At the same time it specializes in targeted marketing campaigns through push messages and helps marketers divide their audience into specific segments based on location, behavior patterns.

Features: You get offered core features like two way messaging, long message support, multiple format messages data driven campaigns.

Pricing: For price you can contact Mblox team

QuickBlox

This great app provides wide ranging push services like automated reception of scores, news, updates, alerts, reminders and call to actions. You get various unique calls to action, regardless the push notification sent.

Features: QuickBlox provides core features like messaging tools, calling & customized schedulings

Pricing: It's price start at $49 a month & there is a free package for the first 20,000 active monthly users.

by http://www.octalsoftware.co.uk/

A post by Sumit Garg (11 Posts)

Sumit Garg is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.
Octal Info Solution Limited is a leading UK based company offering solution for web and mobile app development.

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