Sonos Tightens Grip on Home Audio by Burning their Bridge

sonosSonos, the preeminent home audio electronics company of audiophiles, geeks and aficionados far and wide, has now taken yet another impressive step forward by burning their Sonos Bridge. Since their 2002 debut, Sonos has developed into a thought leader in home audio. By demonstrating a very progressive audio vision, putting them at the forefront of the industry, Sonos has left competitors trailing behind, grasping for breath.

Sonos began asserting their influence by manufacturing very competitively priced, wireless home speaker systems. Unfortunately, their home speaker systems required purchasing the Sonos Bridge for $50. The Bridge connects their wireless speakers in your home, directly to your router via Ethernet, creating a mesh network. Now, Sonos triumphs again, by eliminating the need to buy the $50 Bridge, and through a simple software update, has provided full wireless, in-home speaker capability.

Now the Sonos 5.1 update promises the same rich, high quality audio performance that became synonymous with SonosNet; the mesh network enabled by wiring the Bridge to your router. The 5.1 update advances their home audio vision by allowing users to directly connect Sonos wireless, multi-room speakers to their WiFi network. Years ago, Sonos quickly realized that home audio would be dominated by streaming music services, and this development further highlights the rapid evolution of home audio entertainment. However, don't expect the system to be without its hiccups initially.

The company recommends still using the Bridge in cases where home WiFi doesn't cover all of the rooms. Additionally, Sonos still endorses the Bridge for bulletproof quality regarding the demands of advanced systems, i.e. Sonos 3.1 and 5.1 home theater setups. Don't worry for long about this minor hindrance, as later this year Sonos plans to offer the Sonos Boost for $99. The Boost will enhance your home WiFi network to make your wireless speaker system fail safe.

Sonos seems incapable of doing wrong at this point, endearing themselves to consumers, through a variety of methods. For starters, their barrier to entry is quite low. $199 dollars can buy you a basic home speaker system. Sonos also realized that their remote, albeit very effective, had to be eliminated in the face of a daunting number of tablets, cell phones and wireless devices. With their reduction in costs and hardware requirements, Sonos builds a lot of brand loyalty, especially in the face of many other companies that endorse proprietary systems. Sonos continues to demonstrate some of the most consumer friendly and smartest thinking in the industry and will continue to do so for the foreseeable future.

Shared by sonos.com.

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