Monday, May 20, 2024
Competition in the eCommerce market is fierce. With numerous brands running the rat race to acquire more and more shelf space and market share, it is crucial for these e-retailers to do everything they can, to pursue their customers and stand out of the crowd. One of the best ways […]
Online marketing is much in trend across many numbers of platforms and strategies which help the business to increase their revenue. But a certain tactic is available that isn’t utilized by many marketers. Well, they are landing pages added on your web page as separate pages. They are simple to […]
Data runs companies. But you can have as many numbers as you want: the datasets are meaningless without proper analysis. Some argue that even analysis isn’t enough and you need to have a good visualization of the findings. Most of the analysis is done by algorithms and automated programs, so […]
There are dozens of different digital marketing platforms and vehicles to fit whatever project you have in the pipeline. In fact, it’s in your best interest to explore as many as possible to not only diversify your lead generation but to also appease your creativity & grow your skill set. […]
Setting up the right budget for social media can be difficult at the best of times. I find that small businesses struggle especially with a social media budget. This could be because they don’t even know where to start or they think they don’t need to put money into social […]
What is PPC (Pay Per Click)? PPC service is not new, it has been around for many years. Though, its use is brand new for many businesses. So if you want to know to leverage this true ad platform to drive profitable online consumer behavior. Driving fast traffic to your […]
There are many jargons going on that automation is turning out to be a threat to manual jobs. It might be somewhere right, but not in all cases, why because there should be some type of human intervention to make sure the work is done accurately. However, here we […]
The technology landscape of today is swarming with consumers who demand speedy, reliable Wi-Fi. The hospitality spaces have warmed up to this trend to provide consistent and efficient internet access to all the travelers. Gone are the days when hotel Wi-Fi was just a means to connect guests to the […]
Big ideas on paper don’t often make great apps in real life practice. The decision to develop any project should be based on research. Is there any market for the type of app you love to develop? Are you solving any particular problem? What’s the competition about? Realistically, would people […]
Currently, there is a lot happening in the industry and one of them is ad blocking. Depending who you are (A customer or an advertiser), you might consider it as a savior or a budding problem. Well, both the points make sense, to some extent. No matter who you are […]
It is really frightening. First, the self-driving startup, Alphabet Inc.’s Waymo made a great hue and cry about 14,000 proprietary design files that were stolen by a former Google employee, and the information landed in the hands of the competition. This was then followed by 8761 files leaked online, by […]
Customer-centricity has become a topic of much debate in marketing in recent months, as brands continually strive to demonstrate that they’re putting the customer first. With the GDPR now looming on the horizon, ensuring the data that organisations use to target their consumers is legitimate and that their communications are […]