Currently, there is a lot happening in the industry and one of them is ad blocking. Depending who you are (A customer or an advertiser), you might consider it as a savior or a budding problem. Well, both the points make sense, to some extent. No matter who you are and what you think ad blocking apps and software are certainly expected to grow even more in the future.
What is ad blocking?
To put it in technical terms, ad blocking is the software that prevents the ads when visiting a website or utilizing any application thus unnecessary ads from loading.
How it does work?
Ad blocking includes software which works at different levels. There are many ad blocker apps in the market and the popular ones are Lucky Patcher and AdBlock Plus.
Usually described an “ad blocker,” it normally is installed as an extension into a browser like Internet Explorer and Chrome. And once it is installed, it basically separates content in two main ways. One is by checking corresponding a blacklist the domain names of things that are loading on a browser and preventing them from loading. The other one is checking the web page after it is done loading and then excluding things that meet specific rules, such as pictures with standard ad dimensions or a text in a box which says “Sponsored.”
Since many websites utilize 3rd-party JavaScript tags in their code, and these advertisers utilize the same domain name with all their customers, the domain blacklist method is extremely efficient.
Why would someone use an ad blocking app or software?
Mainly, there are 4 reasons for users to use an ad blocker.
Performance
Any given web page has too many ad tags and advertisers are developing with tons of tags, pictures, megabytes of video, etc. So an ad blocker basically prevents all of this from loading and which ultimately will increase the speed of the website.
Privacy
Tracking systems such as Google Analytics and ad networks gather data regarding customer behavior and web pages browsed, that can lead to privacy concerns. An ad blocking app can prevent all of this from happening and will make it simpler to browse privately.
Security
One of the biggest element of online ads is the banner ecosystem and it has become a combination of technologies. Advertisers include a lot of rich media to build more engaging ads with videos, audios, and other details.
To allow this, ad networks have let for 3rd-party JavaScript and Flash docs to run in ad slots. Nevertheless, all these options let for the wicked code to be run, and which leads to customers getting their smartphones filled with viruses.
Enhanced experience
Over the years in the internet history, ad formats have grown from uncomplicated banner ads to rich media. Today, it has been reached to the height of unwelcoming with things such as video which appears instantly in between the paragraphs or in the middle of a web page. Such ads frequently exasperate users and disrupt the viewer’s from viewing the content which they are trying to view. This will ultimately lead to adverse impact and if of course, the biggest reason behind installing an ad blocker software.
Where ad blocking doesn’t work
Since ad blocker apps are mostly achieved via browser plug-ins, it does make sense that it only operates against ads on the web portals. Apple’s iOS has lately let for content blocking expansions in its browser.
So presently it is likely to block ads on smartphone websites also. Both iOS and Android platforms also let for 3rd-party browsers which can come with ad-blocking techniques developed in.
Final thoughts
One of the firms that is staying ahead of this turn by effortlessly delivering native units displaying branded content is Instinctive. Not only in terms of delivering a better customer experience but also delivers better performance, more interaction, and powerful brand recognition for advertisers.
Not only does it mean a better user experience, but it also delivers better performance, more engagement and stronger brand awareness for advertisers.
Online advertising is certainly in a turbulent spot currently. Ad blocking is good for users and bad for the advertisers. But there is obviously one thing for sure, it is a change which has been severely required and just may happen in a better future for the complete web.
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