If your total video views have dropped, and the Vice President of Marketing is looking to cut your video budget this quarter, you'll need a solution to get the traffic and interest flowing again. To prevent the temporary lack of eyeballs from turning into a real loss of sales and […]
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Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
Google Services for Small Business
Almost everyone around the world knows Google as the number one search engine, but Google is more than a search engine. It offers more products and almost all of them are free or some require a very small fee. I don't think there is someone out there who doesn't like […]
The Future of Web Content Management Systems
Web content management systems are changing again. The hundreds of options for companies and organizations to edit, create, manage and publish content to their own web has shifted again in a decade. It is the second time since it became popular a decade ago. At he start of the last […]
Facebook Ads are changing: Adapt and improve your campaigns
Advertising on social media platforms has taken a number of forms since it has been introduced to the market. In the past year alone, social ad spend has increased by $2 billion to reach $6.1 billion. That’s because about 71% of agencies are using social media ads as part of […]
Online Marketing and SEO Tips to Drive More Customers to Your Site
Your customers are moving. Not house to house, but from one shopping mindset to another. The days of phone books and physical window shopping are slowing down. They’re not gone and might not ever disappear completely, but if you want to be where your customers are, you’ll follow them, and […]
The Advantages of Asynchronous Learning in Employee Training
Asynchronous training occurs when employees can access training materials in an online portal during individual sessions. Because the learning experience is personal and measured through clear digital guidelines, employees do not need to be gathered in one place for a single class. The model exchanges instructor-based learning for a highly […]
How to Increase Blog Traffic
If there’s one thing that keeps bloggers up at night, it’s solving the mysteries of site traffic. There’s a reason, after all, we check the stats on our WordPress sites every five minutes, and it’s not just neuroticism (though that’s in there too). But with so many blogs out there […]
Creative Ways That Charities Can Leverage Video For Marketing And Social Media Awareness
Video marketing is a type of marketing which uses the internet to allow an individual or organisation to advertise themselves effectively in the form of short videos typically lasting up to 5 minutes in duration. Products and services can be displayed online with the benefit of free online services such […]
How to Set Up Your First Online Store
E-commerce is big business, and despite the economy, it’s still growing. With the number of consumers who shop online consistently increasing, there has never been a better time to set up your own online store. The good news is, it’s not as difficult as you might think. Setting up a […]