Search engine marketing is becoming more and more of an influence within the way business is done on the internet. For the past several years, search engine optimization has been understood by the general public as something that runs in the background, behind the sites we know, love to visit, […]
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Anchor Text in a Post Penguin World
With the Penguin 2.0 update that rocked the SEO world in late May, anchor text became quite a big topic of discussion in the SEO community. What level of exact match anchor text is appropriate to use in a post penguin world? What about partial match anchor text? How do […]
Content Ideas for Your Website
The website is a place where visitors come according to their needs. It is also a point to establish further contact and relationship hence your website should be engaging, entertaining and informative for visitors. But how can you keep your website high based on these three quotients? The answer probably […]
Top Review Sites that Improve Search Engine Rankings
In my books, Google's been a bit funky in the last few months. Intentionally changing the way page titles are displayed in their SERPs, heavily pushing Google Authorship to cut back on spam guest blogging, and now introducing a way to incorporate reviews aside from their own in their SERPs. […]
Social Media vs Search Engines. Which is Better for Blog Traffic?
In today's online marketing world people are always talking about search engines and social media. They make comparisons between the two all the time. Which is the better one to get traffic to your blog — social media or search engine? While people are talking about which is better in […]
How Trade Show Pop Up Displays Can Help Your Product Get Media Mileage
Promo Booths What are they used for? Well, many people will use the promo booths to promote their product or service at a convention/conference/exhibition. It is something that can be designed by professionals for you to suit your product or service. Do some research and find out what is the going format […]
How to Successfully Develop a SEO Strategy For a Start-Up
If you were to begin improving your website on Google, which would be the systematic approach? Responding to this question was easier some time back because just by developing heavy anchor-text hyperlinks, you had total control over the positions. Unfortunately, SEO has changed a lot; it is not the same […]
Common Blogging Mistakes
Blogging is typically a rich and rewarding activity when it is done properly. Most people have a blog to share information with the world. However, many bloggers also want to make money by attracting new readers. This is where proper marketing techniques are a must. If all that motivates you is […]
Social Media Advice for Charities and NGOs
Growing influence of social media in all types of online activities is undeniable. Started as a way of connecting private users in social interactions, these platforms have expanded immensely, imposing as a powerful marketing tool and a unique new way for various commercial enterprises to offer their goods and services. […]
Types of Visual Content to Diversify your Online Marketing Strategy
About a couple of years ago, Google Panda and Penguin updates forced SEO professional around the world to change their content marketing and link building strategies. But the power and efficacy of juicy links have not diminished in spite of all the changes. Sure, you cannot keep posting articles on […]
How To Keep Buyers Engaged Before They Reach Shopping Cart? Rules To Follow!
More visitors at an ecommerce website mean more chances to win over customers. However, many ecommerce website owners are facing shopping cart abandonment issue, which is the biggest hurdle in way of earning more from their online presence. The need is to focus the checkout process and track whether customers […]
Tweaks to Boost Sales and Ecommerce Success
What's the purpose of an ecommerce website? To have more sales and more profit earned from online customers. For that, high site traffic and high conversion rate are the essentials. Having high sales volume remains the dream of any ecommerce website owner if the right strategies are not opted for […]