Is your website having trouble with the recent Penguin update? You are not alone. Other websites from white-hat seo websites to black-hat seo websites are also having the same trouble with the dreadful Penguin. Most websites’ seo campaigns have stopped to learn about this Penguin update and to modify their seo […]
Internet
How to Preserve and Protect Your Reputation on Social Media
We all get a hearty laugh, facepalm moment, or a smug sense of schadenfreude when we see screencaps similar to the one above, living testaments to human imperfection. There are entire sites dedicated to these fails, whether they come from Facebook, Twitter, Reddit, SMS messages, and other sites where one is […]
Survey on Google Local Carousel
As a marketing professional, it was very important for me to know how people are searching on search engine and how they follow up to get the desired result. Learning this would make me able to optimize the websites accordingly. Yesterday, I went to a college and asked 10 people […]
How Organizations Build Domain Name Recognition
When nonprofit organizations and other community-based outreaches take their rising fundraiser needs online, they'll partake in the same process that every business does: registering their domain name. Unfortunately, the secondary portion of an organization resides within the brand recognition portion of their business. Below you'll find some nifty ideas to keep […]
How Google Maps Can Be Used for Locally Marketing Your Business
Not only is Google the most used search engine in the world, it also offers many different services, apps etc. that millions of people use every day. Thus it also offers countless opportunities for small businesses to promote themselves and really get their name out there. Many small business owners […]
E-Commerce The Right Way
E-commerce can sometimes seem deceptively simple. You get a product, you get a website, you get some advertising up, and then you start counting up how rich you are. Except of course that real life isn’t quite like that. E-commerce is more like a chain link fence. Each stage is […]
What Makes an Effective Sale or Auction Advert
Thanks to online marketplace and auction sites, just about anyone can offer their goods and/or services up with little overhead and reaching a wide, even global audience. There are businesses that operate exclusively in these sites; browse around eBay and you'll see what I mean. After a few minutes looking […]
Tackling Google’s Penguin Updates
When sites are hit by Google algorithm changes, it can sometimes seem like a long road to recovery. Indeed, website owners may be moved to express the view that it will actually be impossible to recover. The good news is that it will almost always be possible to get things […]
How Are You Measuring SEO Success?
Whether you have made an investment into using professional SEO services or have set up Google Webmaster Tools and are looking to boost your search presence yourself, one huge consideration is going to be whether you are getting a return on your investment, both in terms of finances and/or time. […]
How Your Business Can Use Hashtags on Facebook
Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]
Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
The Leading SEO Indicators in 2013
In almost every form of progressive industry, indicators are used to analyze data and forecast future performance. From the results that are generated, it is possible to adapt or tailor an existing strategy to achieve more effective results, and this method of working is prevalent across a host of financial, […]