Would you like to re-visit an eCommerce marketplace that displays products and coupon codes attractively? Positively, yes! One of the major judgments that bring back buyers to an eCommerce store and marketplace is how regularly the product catalog is updated. While limited time offers and discounts play a key part in attracting customers. It is a must to redesign the offers all the time so that there is something new and exciting that your customers can find every time they visit you.
So, if you have not witnessed much of customer activity on your eCommerce store recently, you now know where you are lacking. The urgent need of the hour is to update your product inventory and provide refreshed product descriptions, new and engaging images, and revised prices to your customers so that they get the required information.
Let’s plan some of the tips that can help you promote your products on Amazon and other eCommerce portals to enhance your online visibility:
- Inventory management: Make sure that your product catalog is always updated with points of interest like SKUs, titles, shipping data, etc. Finding informative and engaging product descriptions and well-edited pictures on your store, your customers will not switch to your rivals.
- Search Engine Optimization: To get your products noticeable to your target market, your items must be on the top in search engine results. For this, you must employ the latest SEO strategies and create well-optimized product listings.
- Competitor price monitoring: Exploring your competitors’ pricing strategy is as important as having knowledge of your core business. So, you must display your competitors’ prices and bids to make ideal pricing judgments
- Manage order-to-cash process efficiently: Each eCommerce store vendor needs to drive extreme web traffic. In any case, by the day’s end, what matters is the amount of sale you make. To ensure that your buyers don’t cancel out the order at last moment, you should process the orders quickly and respond to customer queries without a moment to spare.
Data protection and credit card data
Any data collected by an online vendor will be subject to the Data Protection Act and similar legislature in other EU countries. Retailers should safeguard that they have a privacy policy explaining how they offer to use customer data. It is usually acceptable for a retailer to use personal data in order to accomplish an order but disclosure to third parties will require explicit consent.
If a retailer proposes to collect and process credit card payments directly, they would need to meet specific standards with the Payment Card Industry Data Security Standard which includes security and encryption requirements for any business that stores, processes or transmits payment cardholder data.
It might be easier for SMEs to utilize or license a payment gateway from an outsider, for example, PayPal, who will collect the information and process the payment on behalf of the retailer. Retailers should ensure they use trustworthy payment gateways which are agreeable with local data safety standards as the allegations of non-compliance can be very serious.
Consumer law and consumer rights
Any e-commerce retailer working in the EU and selling to customers will be subject to guidelines identifying with the split-up offering, including web-based offering. On 13 June the laws surrounding customer rights turned out to be narrower.
Under the new rules, certain specified information must be made available to the customer before they complete their purchase, including information about the consumer’s right to cancel the order within 14 days.
The information that must be presented to a customer instantly before they pay has also changed (for example, the merchant would need to show the consumer an order form showing a description of the goods, the identity of the seller and the price including all delivery fees).
