Marketing is essential to run a successful company. The main goal for marketing is to brand your company and to advertise the products or services for your company. But sometimes marketing can be boring and it can result in unfruitful advertisements that tend to be a waste of time and […]
Marketing
The Mobile Component In Modern Brand Building
Roll With The Punches Modern technology is quickly transitioning beyond desktop solutions and into the mobile sphere. You’ve seen this incrementally. Desktop computers were a more mobile form of the mainframe computer. Laptops became a more mobile solution to surrogate the desktop. Well, very recently, the tablet began to dominate […]
What’s the Concept of Coworking Spaces
Coworking spaces are all about using workspaces to facilitate more productivity and collaboration between independent professionals working side-by-side or creatively beating their own path. These kinds of collaborative work environments are known to attract self-employed people of all stripes—entrepreneurs, freelancers, artists, and all kinds of temporary workers. If you’re not familiar […]
UnGagged London Conference That You Can’t Afford to Miss!
Ungagged is a digital marketing and search engine optimization (SEO) conference. This conference is organized with the purpose to provide a platform for speakers to bring out uncensored content to listeners without recordings. Pre-events The first event that was held at Caesar’s Palace from November 15-17, 2014 in Las Vegas […]
Milky Marketing – 6 Tips For Turning Your Cafe Into Something More
Unless you have been firmly ensconced under a very large stone for the past twenty years, you would be aware of the incredible rise in popularity across Melbourne’s cafe and coffee scene. Indeed, Melbourne is often listed alongside other coffee heavyweights such as Portland and London. With that said, if […]
3 Marketing Trends to Boost your Fitness Business
When it comes to gym marketing, you should focus on three things; Discovery, Promotion, and Retention. I’m going to share 3 platforms that every gym should be aware about to best connect with, relate to, and motivate your potential customers. With the rise of smartphone usage and in an age […]
The Modern Face of Marketing
The days of traditional advertising are almost over. You used to just be able to hang up a sign outside and then wait for customers to show up. Today, if you do not have an online presence, you are likely not in business. In addition, with a global community right […]
How Branding Can Set Your SaaS Business Up for Success
For almost every entrepreneur, the sales and growth of their business is the ultimate goal. To achieve this goal, you will need to develop an outstanding and functional product, launch it into the market and get users to adopt it. Marketing is hard for SaaS marketers, especially when it comes […]
Why Miele Always Goes the Extra Mile
The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in 1899. One of the most respected and trusted premium kitchen appliance brands in the world, Miele products are known for their exceptional build quality and durability. The company’s unwavering commitment to the […]
3 Ways to Make Your Online Venture a Success
If you are planning on launching a business venture in 2017, you are almost certain to emphasise e-commerce and online sales. Make no mistake; almost every conceivable metric points to growth of e-commerce in the modern age, while the fact that 71% of consumers now feel as though they get […]
A smart guide to hiring a marketing consultant
If there is one thing that we can agree on, it is that failure to hire specialist or adequately skilled employees (or partners) is one of the biggest mistakes that a company can make. This is particularly true in the field of strategic marketing, which is a diverse and constantly […]
What Are Your Goals in Terms of Your Reputation?
What would you like your reputation to be? Without a goal in mind, there is no point engaging in online reputation management, unless you know what you are managing. You can’t be vague about this either, saying you want “a good reputation”. You have to define it! You also need […]