You could almost mistake it for a distinction without a difference. In fact, some of the most seasoned marketing professionals have been known to do just that. However, the devil is in the details, and the fact is that omni-channel marketing and multi-channel marketing – two hot topics in the […]
Marketing
5 Things That Can Go Wrong with Influencer Marketing And How to Avoid Them
Influencer marketing is a cost-effective way that you can get your brand out in front of more people, generate more business, get more positive reviews and testimonials from customers, and broaden your customer base. But there are certain mistakes and things that can go wrong when you implement an influencer […]
Business names: the good, the bad and the ugly
One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]
How Important Soft Skills are for Getting Good Jobs
Soft skills refer to the personal and social skills that are essential for working in different environments. Often known as the employability skills, it plays a significant part in securing a perfect job. While your academic results make you qualified to apply for a job; it is your soft skills […]
Top Tips for a Low Budget Branding for Start-ups
To plan your own startup on a tight budget can be a really difficult task, almost daunting in nature. For anyone of us associated with a startup company, we know the challenges that we face on a daily basis. Startups are challenging; they enter a market for competition and gain […]
Trade Show Success Secrets
Maybe yours is a cyclical business, and maybe your end of quarter results were amazing. What will you do to prepare for the next season? As tempting as it might be to sit back and reflect on a job well done, you really should be devising a strategy to grow […]
5 Questions To Ask Any Potential Online Marketing Company
The need to get more traffic, enquiries and sales through your website has never been so great, with more and more businesses now heavily relying on their online efforts, with reduced focus on other, more traditional marketing platforms. But with this increase in wanting more comes the issue of getting […]
Real Ways to Make Your Marketing Project a Big Hit
If you are a part of a marketing agency or have a marketing department at your organization, you are familiar with all the distractions they face. All the marketing folks are densely packed with the never-ending flow of emails, time-wasting meetings, client requests and the endless approval cycle of managers. […]
Common Mistakes in Influencer Marketing
Influencer marketing is big business. In fact, it’s massive: data suggests that more than 65 percent of marketing companies use some type influencer marketing programs and this number is steadily growing. It seems that almost every company is jumping on the influencer marketing bandwagon, and is trying to take advantage […]
How to Communicate Your Brand Better?
Okay, so you’ve build a brand, what’s next? Branding! Of course, but where to start from? Communication. Communicating your brand means spreading the word in a way that it becomes a two-way process: You are sending the right message to your audience and the audience is receiving it and responding […]
The Benefits of Amazon Market Research
The profitability of any business will be limited without carrying out a market research. This same principle also applies to the online businesses. Ignoring the market research will culminate in ineffective strategies. This will in turn breed losses for the proprietor. It is necessary to find a good research tool […]
Marketing to Millennial Generation Consumers
Start with this: you already know what doesn’t work. That list includes just about every arrow in the quiver of the traditional marketer, from print and television ads to banner ads on the web (that, let’s say, they have never actually clicked on) and pretty much every other intrusive plea […]