3 Marketing Trends to Boost your Fitness Business

When it comes to gym marketing, you should focus on three things; Discovery, Promotion, and Retention. I’m going to share 3 platforms that every gym should be aware about to best connect with, relate to, and motivate your potential customers. With the rise of smartphone usage and in an age as digitally connected as our own, targeting each customer’s needs has never been more achievable. Digital is the forefront of marketing and using the right platform to meet the right audience is the key to a successful marketing campaign.

Social Media


Social Media is great to establish a presence online and provide a range of content to promote your gym. Use your social profiles to promote any offers, introduce your staff, show off your new equipment and to answer any questions.

Pick up on the latest viral trends to bring a tonne of attention to your page, and if your video goes viral you’ll be the talk of the town. Be sure to post it everywhere you can: Facebook, Twitter, Youtube, your app and your website.

So get creative! There really are no boundaries when it comes to what content you can create.



When looking for a local business a huge 85% of people use Google. This means having a killer website for your gym is essential for discovery. Your website should contain all the information a customer will need to learn more about your services, contact information and of course a clear ‘CTA’ on how they can join and become a member.

Services like Wix and SquareSpace are an simple and affordable way to create mobile compatible sites that will help convert your web traffic into paying customers.

Create Your Own App


A common misconception about apps is that people think you have to pay a small fortune to get one. To be honest, if you go through the traditional route of hiring a mobile app development agency, you will probably need to remortgage your house or sell an arm and a leg. Why do that when you can make an app for free and pay a monthly fee for less than the average membership of just one of your members?

While the benefits of an app speak for themselves, (convenience, simplicity, icon reminding customers of your gym) the features that set it apart from anything has to be the personalised push notifications.

Here’s some examples of how it can be done:

Use push notifications to fill spaces for new classes by using deals:

“Bodypump is our new class starting 6PM next Tuesday! Book through the app for 25% off!”

Use them to attract people to your gym during quiet hours:

In the area? Come down in the next two hours and get two loyalty stamps instead of one!

Let people know of any last minute cancellations:

John’s Wednesday 8PM ‘City Gains’ class has been cancelled due to sickness. Prepare yourself for next week’s session!

edfwAbout The Author

Ian Naylor is the founder and CEO of AppInstitute, one of the world’s leading DIY App Builders (over 70,000 apps built).

Naylor has founded, grown and sold 4 successful internet and technology companies during the past 18 years around the world. He gives seminars as an expert authority on startup mobile app trends, development, and online marketing and has spoken at numerous industry events including The Great British Business Show, Venturefest, the National Achievers Congress and numerous industry exhibitions around the UK.

If you have any questions, please ask below!