Friday, April 26, 2024
Nothing beats people-watching in airports. We especially love the eager tourists, the poor guys who are just tired of being suspected terrorists (as far as airport officials are concerned) and, of course, the D-List celebrities who can't be bothered to don anything that doesn't resemble sleepwear. Yes, we know, we're […]
Blogging is typically a rich and rewarding activity when it is done properly. Most people have a blog to share information with the world. However, many bloggers also want to make money by attracting new readers. This is where proper marketing techniques are a must. If all that motivates you is […]
About a couple of years ago, Google Panda and Penguin updates forced SEO professional around the world to change their content marketing and link building strategies. But the power and efficacy of juicy links have not diminished in spite of all the changes. Sure, you cannot keep posting articles on […]
Why would an entrepreneur want to publish a book? Because this book, for your business, can work magic. It opens doors and confers instant credibility. It increases sales and even the price you can charge. Here are four ways your own self-published book can work magic. 1. “Published Author” carries huge credibility with […]
Facebook traffic as we all know is basically one of the most active and low bounce rated one way traffic to any blog. In October 24 2012, Facebook announced that they've surpassed a staggering 1 billion active users every month… And since this announcement was epic on it own, it […]
Content can have a powerful effect on the marketing and branding of a business if created, shared and promoted strategically. In the digital landscape, creating a business website and blog isn’t good enough. To reach full potential, an organization is expected to engage in social media — and that includes […]
In a constantly changing landscape of SEO, every year, search engines like Google make significant changes in the Search Algorithms. Some of these changes are minor while some are major updates like Panda and Penguin, which affect the search results and rankings of websites to a great extent. Panda Update: […]
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
Majority of business websites today have attractive graphics, well-written content, and a creative theme all cleverly meshed up to provide an interactive and engaging web interface. However, these aren’t the only factors to consider before deeming a website profitable. There is definitely more to website success than meets the eye. […]
Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]
The landing page is the first page which comes in front of a client or a reader when he/she clicks on the link to a particular website. The core purpose of a landing page is to persuade the readers and the visitors of the website into the buying of the […]
On a fundamental level, SEO (search engine optimization) remains an integral tool for small and large businesses alike. Despite this, however, it is a technique that has changed considerably since the turn of the century, thanks primarily to Google’s increasingly obvious penchant for content marketing and the development of a […]