Tuesday, May 7, 2024
The millennial generation is one of the hardest populations to market to as many industries including healthcare have discovered. Tactics that could easily persuade Baby Boomers and generation X into making purchases seem to have little effect on generation Y. These are individuals who have grown up with mobile devices […]
Branding is one of the biggest buzzwords when it comes to design and marketing and has put an enormous amount of pressure on businesses, both big and small, to create the perfect image that best represents a brand. In a competitive market where there are so many companies fighting for […]
Marketing in the 21st century has changed from traditional 20th century marketing. It now incorporates dozens of forms of media: radio, video, print, online and offline. To reach an audience that never stands still, marketing has to be in several places at once. Read on for an overview of some […]
Much like any e-commerce business, startup marketing holds the key to promoting your products to the important customer base. Before getting started, you should pile up your products, take great pictures, write short but hard-hitting content and populate them to your fashion e-commerce site. Now, launch the site and wait […]
While it may seem daunting trying to take your business to the top of the SEO ladder on a global scale, it’s actually more challenging to understand the quirks of your local market. Excelling at local SEO is a far cry from what you would expect from your average SEO […]
Social media is constantly evolving and is continuing to play a major role in any small business’s digital media marketing strategy. As Nathan Mendenhall opines, it is vitally important to have “a solid social media strategy [as it] will help you navigate towards business goals through the ever-changing social landscape”. […]
All eCommerce businesses share a singular goal: sell more stuff. Easier said than done, right? As a new online retailer, you’re facing a lot of competition. You’re inundated with administration tasks, such as taking photographs and writing product descriptions. And, you don’t have the direct customer contact you’d have in […]
Search engine optimization, or SEO for short – the ever-changing tactic of the marketing industry and web. Throughout the years, it has proven to be a method of drastic changes in the realm of online marketing, as well as made companies flourish with better rankings and a huge ROI. However, […]
Twitter is one of the most effective ways to grow any online audience. If you’re trying to grow your business both online and offline, then you’ve got to be engaging with the virtual world of Twitter. This goes the same with every other social network out there, but Twitter is […]
Small businesses are often responsible for innovative practices that quickly spread to larger, more established organisations. Nowhere is this advancement more prevalent than in the world of communication, where the innate agility and flexibility of small businesses allows them to chop, change and experiment with the latest communication types to […]
Have trouble driving web traffic to your e-store? This is not an uncommon problem. As online shopping becomes more popular, more and more brands are opening online stores. That means users have hundreds of options to choose from. Besides, mega online retailers like Amazon can practically hog online traffic. In […]
We all know that without personal branding we can not show our skills. Every small or big business owner need personal branding. Having a personal brand is a business leadership requirement. Personal Branding can make your awesome impact on both your individual victory or business success. Personal Branding is a […]