Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
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An Overview on the Hybrid Cloud Deployment Model
In his South by Southwest 2013 keynote speech, Dave Grohl said, "Now more than ever, independence as a musician has been blessed by the advances of technology making it easier for any inspired young musician to start their own band, write their own song, record their own record, book their own […]
How Men Can Look Younger
You may not be ready to start looking at retirement homes yet, but your face could be showing more signs of your age than you'd like to admit. They haven't found a way to literally turn back time, but that doesn't mean you can't fool everyone by finding ways to […]
From POP to Purchase! A Look at Point of Purchase Merchandising
Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
Are Driverless Cars a Good Idea?
According to some predictions, driverless cars will be a reality by 2020, and people are getting excited about the idea of being able to travel in cars that can drive themselves. The most talked about autonomous car project at the moment is the Google driverless car, and if we judge […]
Types and Benefits of Business Coaching for Improved Productivity, Strategy and Profitability
Before understanding the benefits of business coaching, it is important to understand what exactly business coaching is. Business coaching, which has risen in popularity over the past few years, is actually a broad term describing types of guidance focused completely on business. The term can be broken down further as […]
Does Fuel Economy Save Gas?
Making fuel-efficient cars is obviously good for the economy, primarily because they lead to increased car sales. Poor sales figures over the past couple of years have been in large part a consequence of high gas prices, which is why many car makers have started to produce vehicles that consume […]
Optimise your Travel Website and Enhance the Customers’ Experience
On a fundamental level, SEO (search engine optimization) remains an integral tool for small and large businesses alike. Despite this, however, it is a technique that has changed considerably since the turn of the century, thanks primarily to Google’s increasingly obvious penchant for content marketing and the development of a […]
Business Card Trends in 2013
Given the pace of technological advancement and the evolved nature of remote communication techniques, it would be easy to assume that the traditional business card is no longer a corporate necessity. This would be an inaccurate perception, however, as while the traditional business card format may be redundant the concept […]
The Appeal of the Adjustable Rate Mortgage Returns
After several years of fixed rate mortgage popularity, consumers are once again looking at their options. Low rates and unsettling housing conditions sent most consumers to utilize fixed rates because of their stability. Now, the appeal of the adjustable rate mortgage is returning to ordinary borrowers, especially as mortgage rates […]
How Google Maps Can Be Used for Locally Marketing Your Business
Not only is Google the most used search engine in the world, it also offers many different services, apps etc. that millions of people use every day. Thus it also offers countless opportunities for small businesses to promote themselves and really get their name out there. Many small business owners […]
Lower your Financial Liability through Refinancing
In the current economic climate, there is a pressing need for home and car owners to minimize their everyday cost of living. This not only enables them to apply the lessons taught by recent financial austerity and hardship, but it also provides them with a unique opportunity to adopt a […]