With the Penguin 2.0 update that rocked the SEO world in late May, anchor text became quite a big topic of discussion in the SEO community. What level of exact match anchor text is appropriate to use in a post penguin world? What about partial match anchor text? How do […]
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How to Successfully Develop a SEO Strategy For a Start-Up
If you were to begin improving your website on Google, which would be the systematic approach? Responding to this question was easier some time back because just by developing heavy anchor-text hyperlinks, you had total control over the positions. Unfortunately, SEO has changed a lot; it is not the same […]
Types of Visual Content to Diversify your Online Marketing Strategy
About a couple of years ago, Google Panda and Penguin updates forced SEO professional around the world to change their content marketing and link building strategies. But the power and efficacy of juicy links have not diminished in spite of all the changes. Sure, you cannot keep posting articles on […]
Tweaks to Boost Sales and Ecommerce Success
What's the purpose of an ecommerce website? To have more sales and more profit earned from online customers. For that, high site traffic and high conversion rate are the essentials. Having high sales volume remains the dream of any ecommerce website owner if the right strategies are not opted for […]
How to Increase the Fan Base of Your Facebook Page
Facebook traffic as we all know is basically one of the most active and low bounce rated one way traffic to any blog. In October 24 2012, Facebook announced that they've surpassed a staggering 1 billion active users every month… And since this announcement was epic on it own, it […]
Best WordPress Themes for Your Bootstrapped Start-Up
Start-ups have become synonymous with beautiful homepages and product showcases. Think about websites like MailChimp, Evernote and Shopify, they epitomize the optimal balance between form and function, providing potential users with enough visual goodness to want to sign up, but not enough information for them to make up their mind […]
Common Health Hazards of Prolonged Cell Phone Use
Now of days, many people simply feel that they could not live without their cell phones. They are portable and convenient methods of communication and the latest models are filled with thousands of apps that take your gadget far beyond the simple telephone call. With this wide spread obsession, you […]
Setting Up a Projector in Your Office
When visitors walk through the doors of the Krombacher Brewery visitor's center, a projector above their heads displays the company logo. As one is ushered through the tour, projectors display what the company calls "islands," or places where visitors can soak up the history of the brewery, which has been […]
Building the Right Keyword Strategy Post Panda and Penguin Updates
In a constantly changing landscape of SEO, every year, search engines like Google make significant changes in the Search Algorithms. Some of these changes are minor while some are major updates like Panda and Penguin, which affect the search results and rankings of websites to a great extent. Panda Update: […]
Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
Advantages of Hiring a Web Design Agency
Majority of business websites today have attractive graphics, well-written content, and a creative theme all cleverly meshed up to provide an interactive and engaging web interface. However, these aren’t the only factors to consider before deeming a website profitable. There is definitely more to website success than meets the eye. […]
How to Avoid Anchor Text Over-Optimization Penalties
Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]