The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
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Marketing Nutrition Products Made for Women
Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]
How do I Sell Products Produced by Others?
The short answer is indirectly, and with a very light touch. We have all hit sites that seem like nothing but a catalog of stuff being sold. Flashy, blinking banners. Bellowing sound, if you allow it. I don’t know how they can sell anything. I run quickly without even a thought […]
How to Tell Genuine Products from Replica Models when Buying a Designer Watch
Consumer spending in the UK has risen steadily since the beginning of 2012, and this trend has been replicated in a number of developed economies across the globe. Not only is this a sign of wider economic growth, however, but it also suggests that consumer confidence is inspiring a recovery […]
Immersive Social Media and Interactive Products
Sometimes, it becomes rather difficult to draw a clear-cut boundary between the physical world that people live in and the virtual world in which they interact. There is no doubt that the networked world is here to stay and is going to change the way we conduct almost every aspect […]
How do I Add Value to My Online Products?
So here are a couple of very broad questions - what factors should I consider when setting up an eCommerce website and how do I distinguish myself in the market ? Well you may think that there are hundreds of things and the truth is that there are but many of […]
Branding Your Employees? Offering Free Company Products to Help Brand Loyalty
Companies, no matter how big or small, need to build their brand so they’re recognizable in the market place. If you’re considering ways to help build brand loyalty, be sure not to overlook your most accessible, and arguably most valuable, brand ambassadors — your employees. Many companies have jumped on the […]
Clinical Trials: How the Medical Products Are Tested and Approved
Clinical trials are an essential part of the development and progression of medicine and involve the testing of new medical therapies, which once passed can be used safely and efficiently in everyday practice. However, the road to approval is a long and drawn out one, with clinical studies of new […]
Selecting Eye Makeup Products by Skin Type
It is the brave woman who ventures forth without eye make-up, which is the holy grail of all things cosmetic. There are those who will forgo foundation, blush and even lipstick but … no eyeliner? No mascara? Never! For eye makeup that goes on easily, looks perfect and lasts through […]
Are Promotional Products Worth It?
So your business has been up and running for a decent length of time-enough to wonder whether you should start venturing into new aspects of marketing. While there are plenty of options out there, one you may consider is promotional product marketing. It is a way of giving away items […]
Office Products That Relieve Stress
Nearly every expert agrees that work-related stress has steadily increased over the years despite technological advances. Stress is often caused by emotional or physical discomfort, and there are ways for properly educated company managers to help employees cope with the stress that inevitably presents itself at work. Here are some […]
Useful Pinterest Marketing Tips For Home Entertainment Products
As a business owner who sells home entertainment products such as pool tables, bar stools, pub signs, home theater seating, etc, you know that you have to market your products rather aggressively in order to beat out the competition. If you’re not yet using Pinterest as a part of your […]