You probably get several calls and messages from digital marketers to get your company ranked on the top of Google’s search engine. So how do you choose the best one? How do you rest assured about the veracity of services of any particular agency? If you have been looking for […]
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Benefits and Challenges of Influencer Marketing You Need to Know
Most consumers today depend on influencers who create genuine and authentic content for product and service recommendations. As a result, influencer marketing has become increasingly valuable for brands. But it’s not fool-proof. More brands continue facing challenges with the implementation of influencer marketing. This article lists the advantages and challenges […]
What is Direct Marketing? Benefits, Steps and Examples
Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]
Marketing in 2021: Adapting after a year of profound changes
When the year 2020 started, no one thought it would change the way we live so deeply. But the never-ending crisis of the coronavirus has affected all of us personally, and it modified the way companies communicate with their customers. With that in mind, let’s focus on a few elements […]
4 Key Components of a Successful Healthcare Marketing Strategy
Despite the controversy surrounding for-profit healthcare, the hospitals that claim for-profit status tend to fare better and benefit a broader demographic of patients than their non-profit counterparts. How so? For one, for-profit hospitals can funnel their additional funding into state-of-the-art technology and adequately staff their facilities, trimming down patient wait […]
Social Media Marketing Tips For Brands
Facebook has 2.2 billion monthly active users in the world. One hundred fifty million people use Pinterest every month, and Instagram is the second-largest social media network in content marketing. These statistics show that social media marketing can be a fruitful powerhouse that aids strengthen branding, build quality leads, and […]
New Trends in Digital Marketing Post COVID-19
Nobody was aware of how severe the impacts of COVID-19 would be on our daily lives. It restricted people from going outside, making them buy things online from only specific shops and retailers. This badly impacted business and halted market growth and affected several other industries such as travel, entertainment, […]
Importance of User Generated Content in Marketing
Ever wondered how businesses promoted when there was no media were? It was the word of mouth that people believed in. I think that it is still the most reliable source of advertising as it makes your product more believable for the customer to buy. What if we use the […]
Digital Marketing is the best way to grow your home care agency
Digital marketing is the present and future of businesses. Marketing your business through digital channels and technologies has become simpler, quicker, and comparatively more effective than traditional means of marketing. Considering the competitive nature of the home care industry, home care businesses often struggle to attract the right clients, effectively […]
How digital marketing is changing consumer behaviour and why is it happening?
“Look back over the past, with its changing empires that rose and fell, and you can foresee the future too.” – Marcus Aurelius This quote by Marcus Aurelius tells you to look back for a moment and notice why certain empires flourished while the others failed. This not only tells […]
B2B Digital Marketing Strategies To Gain Traction
Statistics show that over $600 billion has been spent on digital marketing in 2020 as a part of marketing expenditure. With the growing smartphone users, digital marketers have understood the importance of a mobile-friendly website, which can help them to improve their business. Digital marketing is becoming the major source […]
8 Ways to Reach Your Target Audience for Marketing
Businesses have to keep getting work to survive. Marketing brings that work. Even the biggest companies in the world, such as Coca Cola and McDonald, rely on marketing and spend billions of dollars in its campaigns. All your investments could go to waste if marketing campaigns are not properly planned. […]