Nobody was aware of how severe the impacts of COVID-19 would be on our daily lives. It restricted people from going outside, making them buy things online from only specific shops and retailers. This badly impacted business and halted market growth and affected several other industries such as travel, entertainment, computing, and more.
If there is anything that marketers and business people have learned, it is the power of online marketing and digital presence. With this, changing trends can be seen in digital marketing post-COVID-19. Effective digital marketing services & strategies play a huge role in keeping old customers happy and buying from their brands.
Bazaar voice research shows that 88% of consumers plan to stick with the brands they discovered during the lockdown. All this was possible because of a strong online presence and marketing campaigns. As the world is adjusting to the new world post-pandemic, market strategists and social media managers are crafting recent trends and methodologies to remain in the market.
So, what are the new trends in digital marketing post-COVID-19? Which one can you opt for catering to your clients, audiences, and customers’ changing needs and behaviors?
This article will guide you through the new trends happening worldwide in digital marketing post-COVID-19. If you want to increase your presence in the market, and step up your game, read on to learn about the emerging trends below.
Implementation of Hyper-Personalization to Understand Your Customer
Understanding customers and their needs is a key essential element to win your customers’ trust. Hyper personalization can play a crucial role in staying ahead of the game. It displays ads, suggestions, and campaigns by understanding analytics and research of customers. So, customers can find the most suitable products/services.
Your brand personality can shine through by combining the power of digital marketing and Artificial Intelligence. The implementation of hyper-personalization and customer experience is now widely acknowledged all over the world. Companies are adapting to these latest technologies to give its customers a more personalized experience.
Chatbots Will Dominate
A chatbot is another Artificial Intelligence application that communicates directly with customers to find suitable solutions. Because Chatbots collect data insights and learn about customers, it gives a more personalized experience and focused interaction.
If the company successfully gives what they want, it increases a sense of security and trust. Thus, Chatbots are proving to be one of the emerging trends of digital marketing post-COVID-19.
Sentiment Analysis Is Becoming A Thing
What could be more vulnerable to getting reviews of your brand/product than sentiment analysis? When you see comments and reactions in the comments section while looking for a product or reading about something this is called sentiment analysis. Sometimes, we are vague about what our customers are thinking about our products/services.
Sentiment analysis solves this problem by analyzing users/consumers’ reactions, typically on social media or any other online platform. Sentiment Analysis uses machine learning, data collecting algorithms, and other tools for evaluating reactions. Sentiment Analysis is now becoming one of the next big things in digital marketing post-COVID-19 to get the pulse of the audience and improve your brand instantly.
Content Marketing Will Be There as Usual
Content marketing is going nowhere. It was and still is going to be one of the leading trends in digital marketing, even post-COVID-19. But now people are relying more on their quality rather than quantity.
Google is developing a more detailed understanding of how the content matters, so companies must think about their target audience and craft content accordingly. Even Google has advised marketers to have fast speed, useful links, and well-written content on their website to drive traffic to their business.
Message Marketing Will Level-up
The power of social media apps should not be underestimated when it comes to using them in digital marketing. People are more active on platforms such as WhatsApp and Facebook Messenger. This can make mobile marketing a rewarding strategy that creates more engagement than organic posts on a Facebook feed.
One review suggests that Facebook generates 10-80 times more engagement than posts on Facebook news feeds. Therefore, in 2020, you can expect message marketing to become one of the most used digital marketing trends post COVID-19.
It’s Time For A Change
There is no point in keeping your business at a standstill. Things are changing rapidly, and so you must be able to move faster with the changing circumstances. It is good to have more targeted audiences with a more personalized experience.
But, the tactics for digital marketing are going to rely on automation and new technology. Digital marketing post-COVID-19 has changed a lot, and recent market trends are regularly being added as a part of marketing strategies.